A conceptual rendering has been released for 346 Madison Avenue, aka 44+Madison, a proposed 41-story office skyscraper in Midtown East, Manhattan. Developed by Delv Holdings, the 643-foot-tall structure has the potential to become an 800,000-square foot tower with a Floor to Area Ratio (FAR) of 26.0, resulting in floor plates spanning between 19,000 to 22,000 square feet. The property is located at the corner of Madison Avenue and East 44th Street within the Greater Midtown East Rezoning District, and also includes the adjacent property at 11 East 44th Street.
The rendering previews the skyscraper as an inset of an aerial view of its position in the neighborhood. The structure would begin with a rectangular multistory podium clad in a uniform glass curtain wall with dark paneling arranged in a square grid. Above, the tower rises with a largely monolithic massing interrupted only by several shallow rectangular cutouts, including some that wrap around the building’s corners. These cutouts will create space for landscaped terraces and are enclosed in a lattice framework. The skyscraper will culminate in an illuminated crown and flat roof topped with a landscaped terrace.
The properties at 346 Madison Avenue and 11 East 44th Street are currently occupied by a pair of mid-rise buildings, as seen in the below Google Street View image.
346 Madison Avenue. Image via Google Maps.
346 Madison Avenue formerly served as the Brooks Brothers flagship since 1915. The store shuttered in 2020 following the menswear company’s bankruptcy filing, and the retail space is now occupied by a cafe.
In recent news, SL Green is in contract to purchase the 11-story, 122,600-square-foot building for $160 million. The property still remains under the ownership of Brooks Brothers’ former owner, Italian billionaire Claudio Del Vecchio, who purchased 346 Madison Avenue in 2019 for $109 million.
The development site is a short walk away from Grand Central Terminal, serving the 4, 5, 6, 7, and Shuttle trains as well as the Metro-North rail network and the Long Island Rail Road via Grand Central Madison.
No details have been released regarding a project architect or demolition and construction timeline.
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The vestiges of the men’s clothing district around Madison and 42nd are fading away. Rogers Peet and other retailers were in the area. The rise of informality hurt their business. I see the lot opposite on Madison has been cleared. I am waiting for the Roosevelt Hotel to go.
I used to love walking up the west side of Madison to see men’s clothes displayed on their windows. A simple pleasure for the eyes ….gone but glad I I got to enjoy those walks.
Should be a lot taller in that location.
I agree with you…GCT Madison was designed anticipating a lot of people flow.
Awful. If you are going to take something beautiful away, make something inspiring in its place. At least use verticality better.
Sigh.
Makes sense, but what about the empty lot across the street. Give us some perspective here YIMBY.
You can be sure all the properties along Madison Midtown are in the cross hairs of developers now
Stanley, I believe that lot across the street on Madison will be the long planned location of 343 Madison ave, a slightly taller office tower that ‘supposedly’ has just started construction, let’s see..
The Midtown East Rezoning EIS triggered a whole new dynamic in the area surrounding GCT and was accounted for in planning and designing Madison Concourse (I was the lead pedestrian modeler on the ESA team for years to get here) would the many street vertical circulation elements included. Love seeing the fruits of labor now manifest with smooth flowing people accessing GCT.
I doubt you do anything other than making boring posts.
Well you sure sound like a sassy bitch Geisel
You must be an idiot for calling real information boring. GCT Madison is the vehicle to facilitate all this development.
GCT Madison is the vehicle for you to cosplay as someone important online, it seems.
Wow Geisel, calling Steven’s informative and articulate comment ‘boring’ says so much about the kind of person you are. A real c.u.n.t.
Geisel is now “the woman was too stunned to speak” meme after being called out😂
Why would I visit this site every day, lol?
You must’ve been a child that was never told No and grew up to be a whiny brat like Trump.
I would prefer they add at least the neighboring building before going very tall. This design is a slightly more unique take on a boring box- so I’m happy it’s at the midtown plateau height. It’s only a block from the Met Life building so it will be in mediocrity’s company. But also not far from One Vanderbilt’s much more inspiring design.
Terrible quality rendering. Looks like it might be a moderately interesting building, though.
But I like that yellow cab ‘blur’ in the rendering..
Destroy a wonderful, historic building for yet another glass box. The existing building could easily be converted to housing with more floors added, set well back from the facade.
Office floors around Rock Center continue to empty out. These businesses aren’t going to move to more expensive new towers.
Thats not a spot for housing. The rezoning was specifically designed to max out on the district’s potential as a commercial/office quarter
Now that was a knowledgeable informed person posting insight.
Yet another glass box? People enjoy views, windows, and sunlight.
Buildings have lifespans, and all these old ones along Madison Midtown are well past prime…old plumbing, unventilated, old electric systems obsolete for today’s AI demands. 1 Vanderbilt is the vanguard for this corridor, embrace modernity bc there’s no stopping it.
The sky will be obliterated over Madison Ave. With so much commercial space available, the construction of yet another tall office buiding in that already very dense area makes no sense.
It makes perfect sense. GCT Madison was the trigger to increase density along Madison, just as SAS has generated new development along 2nd Avenue below 96th St and will surely occur as the subway extends up to 125th St.
Things that make you go ughh.
They should at least keep the lower stone facade from the original building in the design. Integrating and mixing in a few elements like the stonework at the base without all the heavy masonry, would keep the look, but also give this otherwise standard design a bit more character.
Looks bulky & boxy
Fishing for an anchor tenant with a $7,500 rendering. This could be anything.
Calm down everyone. It’s conceptual, pure fantasy. Although tbh whatever will go up there eventually will probably not look any better than this. That’s just the nature of the market.
Another generic glass POS. Cheap developers and uncreative architects excreting out garbage as usual.
Does that mean you don’t like it ? 😀
why the smiley face? Do you think this is good design in this day and age? Have you seen what they build overseas? Take a look. You’ll be shocked at how NY is very conservative.
Yes it is conservative, this new 346 Madison, even at 650′ will be be a functioal background building just like the present 346 was, it sets the stage for the occasional, ‘star’ of a building ( not everyone cam be a ‘star’ ) that will surely appear. These background buildings contribute to NY’s dense, great skyline.
Rammed earth skyscrapers ftw? What are you building these days?
I worked for 45 years there. F.R.Tripler, Paul Stuart and J.Press. What a change I’ve seen it all.
I certainly miss those men’s clothing stores — even walking by their windows — but men don’t have to or, sadly, want to get dressed for work anymore. Jos A. Bank abd Men’s Warehouse in their stead, oh please.
This is the post I’ve been not looking forward to. That site, 346 Madison was the flagship store of Brooks Brothers from 1915 to 2020 or so. COVID almost brought Brooks Brothers to an end. I shopped in that store countless times. It was an absolutely wonderful place to buy clothes from casual to formal wear.
It’s been pretty obvious for the last few years, that at some point, the end would come for that building. It seems that day has sadly come.
Although I don’t really have too much use for suits or dress clothes anymore, I am glad that Brooks Brothers still goes on, even minus their glorious old flagship, 207 years after Henry Brooks first opened his shop on Cherry Street in lower Manhattan.
Trends come and go, who knows? Brooks Brothers might have its second coming..
i hate to say this, but i’m not really glad brooks bros continues. its online vestigial legacy is a far cry from its glory days, its a ghost of itself. it would have been nice to repurpose the solid building here tho.
My interview suit during law school. Tan/khaki kinda thing. Summer. I don’t know what I was thinking of.
They should take the old building… preserving the facade and build the tower on top of it. Looks better when they do that
Hot garbage – nobody wants or needs this new office space and lets tear down a beautiful bldg while we’re at it. Midtown cant wait to lose all of its little remaining charm
I stumbled on Brooks Brothers spring or summer sale end of may about 1982 and hit the sale every year for 25 years. I could not afford the luscious pima cotton candy striped shirts full price. I had every color. My employees joked “what color stripe will he wear today.” It was my religion. It comforted me to know I lived on west 44th between 9th and 10Th and all I had to do was walk out my door, turn east and get to 44th and Madison. I will really hate to see that building go replaced by an ugly box.