Façade installation is underway on 1710 Broadway, a rising 54-story hotel skyscraper in Midtown, Manhattan. Designed by Moss Architects and developed by RIU Hotels and Resorts, the 633-foot-tall structure will yield 673 hotel rooms, as well as two 300-seat restaurants and a lounge bar. The 8,848-square-foot property has 129 feet of frontage at the northeast corner of Broadway and West 54th Street.
The reinforced concrete superstructure has continued its ascent since our last update in early December, when the podium levels were still being formed. The skyscraper is currently closing in on the halfway mark with façade installation following closely behind. The curtain wall, composed of opaque pale green glass and floor-to-ceiling windows, is steadily enclosing the main western face above the podium, as well as the corner of the slimmer southern elevation up to the edge of the construction hoist. The exterior materials match those of RIU Hotels’ nearby property at 145 West 47th Street in Times Square, which was completed in 2022.
1710 Broadway. Photo by Michael Young.
1710 Broadway. Photo by Michael Young.
1710 Broadway. Photo by Michael Young.
1710 Broadway. Photo by Michael Young.
1710 Broadway. Photo by Michael Young.
1710 Broadway. Photo by Michael Young.
1710 Broadway. Photo by Michael Young.
1710 Broadway. Photo by Michael Young.
The below aerial image looking south details 1710 Broadway’s irregular floor plate shape. The core is positioned along the northern end of the building, resulting in a mostly blank face with a lone column of narrow windows at its center.
Based on the pace of progress, the skyscraper could top out sometime close to the end of this year.
1710 Broadway. Photo by Michael Young.
The renderings preview the multistory podium clad in glass and light gray metal paneling with a three-story billboard at the southwest corner. Above, the tower will rise with a series of shallow setbacks across the slender southern profile leading up to a flat roof. Illuminated RIU signage is shown at the top of the skyscraper.
Rendering courtesy of Moss Architects.
Rendering courtesy of Moss Architects.
The property was formerly occupied by a six-story commercial building, as seen in the below Google Street View image from before its demolition in 2024. This structure once housed the offices of disgraced rapper Sean “Diddy” Combs’ company Bad Boy Entertainment.
1710 Broadway, via Google Maps
The nearest subways from the development are the N, Q, R, and W trains at the 57th Street–7th Avenue station to the northeast and the B, D, and E trains at the 7th Avenue station to the south at West 53rd Street.
1710 Broadway’s anticipated completion date is slated for 2027, as noted on site.
Subscribe to YIMBY’s daily e-mail
Follow YIMBYgram for real-time photo updates
Like YIMBY on Facebook
Follow YIMBY’s Twitter for the latest in YIMBYnews
My favorite part is the slab edge cladding, that besides existing in the first place, seems to go out of its way to look exactly like concrete.
Rank incompetance.
This building is horrid.
🤮
Funny…that emoji you used is my gut response to every single one of your comments on this forum.
thought it was just me
LOL
(fart)
I will be blocked and punished for this post
The building looks very cheap but NY desperately needs the hotel rooms.
The form work looks good so the building should last a while. It’s minty fresh and a modern take on 60’s style. Not likely to be my favorite building but I don’t think this will be as bad as some of the hotels recently added to Manhattan’s skyline.
Cover with as many billboards as possible..
Interesting concept, but it may be too far north on Broadway
Ugly, ugly, ugly. Cover it up!
Nauseating. Whoever designed this should have their license revoked.
Well, at least the green is interesting
The best part will be when hotel guests check-in, they won’t see the outside! 🙂
Quite literally a building. It’s a RIU hotel, not everything can be beautiful. It’s perfectly filler for the area.
I see they went with bike lane green for the exterior color.. The exposed floor plates are the real crime here.
Why do all of the new building on Broadway have to be this ugly? You can’t even blame it on tourism economics. It’s possible to be better than this without increasing the budget. I wonder if the Colbert sign is deliberately half-lit.
prior existing would have made a wonderful base for a new tower. maybe avant garde, all modern all glass rising from classic base.
instead on this high profile lot we get crapola.
shame on all involved.
Dull as dishwater. A pity and a lost opportunity for such a prominent site