Façade installation is about to begin on THE 74, a 32-story residential tower at 201 East 74th Street on Manhattan’s Upper East Side. Designed by Pelli Clarke & Partners with SLCE Architects as the architect of record and developed by Elad Group, which purchased the property for $61 million in April 2022, the 420-foot-tall structure will yield 42 condominium units and a collection of residential amenities. Units will include half-floor two- and three-bedroom units, full-floor four- and five-bedroom homes, a single free-standing townhome, and a duplex penthouse. The property is alternately addressed as 1299 Third Avenue and located on an interior lot facing Third Avenue with two small panhandle extensions to East 74th and East 75th Streets.
More work on the exterior took shape since our last update in early June, when crews were beginning to prepare the topped-out reinforced concrete superstructure for the façade. Recent photographs show the first set of cantilevering floors along the bottom portion of the main tower painted black and being covered with the metal framework to support the white terracotta cladding. YIMBY predicts the first panels to be visible before the end of the summer. Cladding Concepts is supplying the terra-cotta and the interwoven metal work.
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
The core is positioned on the rear side of THE 74 facing the East River, as evidenced by the sheer concrete surfaces, which have been layered with insulation boards. It is unclear whether this elevation will receive the same terracotta cladding as the rest of the tower.
Photo by Michael Young
Photo by Michael Young
Below are images showing the northern and southern panhandle extensions along East 74th and East 75th Streets.
Photo by Michael Young
Photo by Michael Young
Sales launched this past winter with pricing starting at $2.975 million for two-bedrooms, $4.8 million for three-bedrooms, and $12.5 million for full-floor residences. Homes come with white oak parquet flooring, custom millwork, and full-height windows. Kitchens are fitted with Miele appliances, custom Ash wood cabinetry with fluted glass doors, and Bianco Ice marble islands and countertops. The primary bathrooms feature Calacatta Vagli marble in a honed finish for the radiantly heated floors, soaking tubs and fully enclosed marble showers with Dornbracht fixtures, while secondary bathrooms get European porcelain and pink Nambia marble.
THE 74. Designed by Pelli Clarke & Partners
THE 74. Designed by Pelli Clarke & Partners
THE 74. Designed by Pelli Clarke & Partners
THE 74. Designed by Pelli Clarke & Partners
Full-floor residences occupy floors 23 to 30 and offer ceiling heights of up to 13 feet, while the duplex residences sit on the uppermost levels.
Residential amenities for THE 74 will include an entertainment suite with a catering kitchen and videoconferencing room, a children’s playroom, a fitness center with a Pilates studio, and a lobby lounge overlooking a private garden.
The nearest subways from the development is the Q train at the 72nd Street station at the corner of East 72nd Street and Second Avenue, and the 6 train at the 77th Street station at the corner of East 77th Street and Lexington Avenue.
THE 74’s completion date is slated for the summer of 2025, as noted on site.
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Extremely unattractive. For the money they are asking for these condos, it should be a much better-looking building! This is almost Gene Kaufman-level mediocrity.
The bulky top is not my favorite but the terra-cotta facade really makes it for me. Gene Kaufman couldn’t even see this design in his dreams. I mean, where’s the obnoxiously colored and cheap looking paneling. So I disagree. But Gene Kaufman is the worst, so at least we agree on that.
Fair enough about the terra cotta. Still not a good building generally, though.
UES wins for ugliest buildings.
That would be Hudson Yards or LIC
The UES is one of the only places where nice looking buildings are going up
ofc it’s you lowell again villifying tall glass buildings and glorifying old or ugly brick buildings
That cantilevered portion above the pre war next door should be taken advantage of by that buildings owner and should add a really cool rooftop outdoor space! I mean it’s now protected from the elements from the cantilever and some cool lighting could really add to this new neighboring building.
There’s probably some stupid fire code preventing that.
Cantilever over 1301 Third was a design answer to a problem, once solved that was pretty much that.
Long story short is what it usually always is with NYC real estate. 1301 had one or more rent regulated tenants who refused to move for either love nor money. Since RS laws meant they couldn’t be touched basically a solution had to be found.
One, either abandon entire project.
Two, work around old building leaving it sandwiched between two modern new ones.
Greed crushing history below. This is the perfect example that zoning needs to be changed, but NYC bureaucrats just can’t be bothered with anything. It’s a total failure in leadership, decade after decade.
JG Melon will be offered a deal they can’t refuse soon. Kiss it goodbye
J.G. Mellon isn’t going anywhere thus no need to “watch out”.
Deal was worked out early on where developer acquired air rights for 1291 and 1293 3rd avenue but would leave J.G. Mellon building (1291 standing. Like so many other older small buildings on avenues and major cross streets it was the excess FAR developer was after. Between 1291, 1293, and rest of block developer had more than enough FAR to build these two tall towers.
You can tell by fact south face of building has lot line windows. That is a clear indication developer has no fears anything will be built on adjacent lot to block views.
Middle of the night this tower might stand out, in the darkness of the shorter building. Look at all that enjoyment and relaxation: Thanks to Michael Young.
Overbearing structure.
Neighborhood losing character.Driving up prices for all neighborhood properties.