Construction is continuing on THE 74, a 32-story residential tower at 201 East 74th Street on Manhattan’s Upper East Side. Designed by Pelli Clarke & Partners with SLCE Architects as the architect of record and developed by Elad Group, which purchased the property for $61 million in April 2022, the 420-foot-tall structure will yield 42 condominium units and a collection of residential amenities. Rafael de Cardenas is the interior designer for the amenity spaces and the residences, which are being marketed by Douglas Elliman Development Marketing and will include half-floor two- and three-bedroom units, full-floor four- and five-bedroom homes, a single free-standing townhome, and a duplex penthouse. The property is alternately addressed as 1299 Third Avenue and located on an interior lot facing Third Avenue with two small panhandle extensions to East 74th and East 75th Streets.
The reinforced concrete superstructure topped out since our last update during YIMBY’s December construction countdown, when the building was nearing its pinnacle. Recent photos show nearly all of the windows in place and crews in the process of fashioning the metal framework that will support the white terracotta façade. Multiple scaffolding rigs were seen suspended around the southern cantilever, and the hoist is attached to the rear eastern side of the tower. YIMBY anticipates the arrival and installation of the terracotta panels later this summer.
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
The below aerial photograph shows THE74’s eastern and northern elevations
Photo by Michael Young
The following renderings preview the final appearance of the building, highlighting the pleated terracotta cladding and the crown with terrace space providing panoramic views over the Upper East Side, the Hudson River, Central Park, and the Midtown skyline.
THE 74. Designed by Pelli Clarke & Partners
THE 74. Designed by Pelli Clarke & Partners
THE 74. Designed by Pelli Clarke & Partners
THE 74. Designed by Pelli Clarke & Partners
Sales launched this past winter with pricing starting at $2.975 million for two-bedrooms, $4.8 million for three-bedrooms, and $12.5 million for full-floor residences. Homes come with white oak parquet flooring, custom millwork, and full-height windows. Kitchens are fitted with Miele appliances, custom Ash wood cabinetry with fluted glass doors, and Bianco Ice marble islands and countertops. The primary bathrooms feature Calacatta Vagli marble in a honed finish for the radiantly heated floors, soaking tubs and fully enclosed marble showers with Dornbracht fixtures, while secondary bathrooms get European porcelain and pink Nambia marble.
Full-floor residences occupy floors 23 to 30 and offer ceiling heights of up to 13 feet, while the duplex residences sit on the uppermost levels.
Amenities will include an entertainment suite with a catering kitchen and videoconferencing room, a children’s playroom, a fitness center with a Pilates studio, and a lobby lounge overlooking a private garden.
The nearest subways from the development are the Q train at the 72nd Street station at the corner of East 72nd Street and Second Avenue, and the 6 train at the 77th Street station at the corner of East 77th Street and Lexington Avenue.
THE 74’s completion date is set for the summer of 2025, as noted on site.
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I’ll take a full floor..sharing is for peasants.
The duplex will be on the top floor, they will see various views on the top floor as well: Thanks to Michael Young.
Very classy building. (Classy in a good way) would like to get a closer look at that entrance. A canopy that extends all the way to the curb? Is that allowed nowadays? And no rendering of the “panhandles”.
Oh, spoke too soon, saw the side entrance in the main rendering. Somewhat underwhelming.
Thank goodness they are building more unaffordable apartments in NYC. We are starting to run out of them!
Can you start lising how many businesses and tenants were displaced to build these safety deposit boxes in the sky?
what kind of stupid investors buy safety deposit boxes paying 2% for tax + maintenance? Your assumption is wrong. Manhattan is one of the least appreciated (in terms of real estate price) cities in the US for the past 15 years and no stupid investors just buy in Manhattan as a safety box
Rich people pay a lot of taxes.
They should pay more.
Why dont you pay more yourself
The top 1% pays close to half of all income tax in the city…why should they pay more? You think they are a fee atm?
It looks decent but the building next door that is under construction (200 East 75th) looks better from a design point based on the renderings.
I was wondering about the “little guy” in the middle of these two towers? If “he” had been demolished, would the two towers have been mashed against each orher… window to window?!🤔