Color Factory has been selected to design a new public art trail in Manhattan’s Hudson Square neighborhood, as part of a broader revitalization effort backed by New York State. Announced on June 16, the “Hudson Square Color Walk” is one of six projects awarded funding through Governor Hochul’s NY Forward initiative. The immersive, walkable installation will debut in 2026 and will be developed by Color Factory, an interactive art organization known for its multi-sensory experiences.
The $600,000 project will feature a series of interactive installations positioned throughout the Hudson Square district. These elements will encourage public engagement by blending color, play, and community storytelling into the streetscape. The installment is supported by the Hudson Square Business Improvement District.
Color Factory’s design will build on Hudson Square’s identity as a creative and historically industrial neighborhood. The installations aim to activate open space and showcase the work of artists and designers in a way that’s inclusive and accessible to all visitors.
“Color Factory has always believed in the power of color to transform spaces into joyful moments,” said Susan Retterbush, chief design officer of Color Factory. “Our team is thrilled to be bringing this new project to life, celebrating the uniqueness that is Hudson Square through collaboration with our neighbors.”
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