Pace Gallery Files Plans for Its New Chelsea Headquarters, 540 West 25th Street

In April, Pace Gallery announced plans to redevelop its main building at 540 West 25th Street in Chelsea into an eight-story gallery complex. Now, developer Weinberg Properties has pushed forward with the project by filing applications for a 60,000-square-foot building on the site between 10th and 11th avenues.

The new development will reach 135 feet into the air and hold 48,761 square feet of commercial space. Each floor will have a combination of galleries, offices, event spaces, and private viewing rooms.

Pace will occupy 40,000 square feet of the new building, boosting their current footprint by 30,000 square feet. The ground floor will be devoted to Pace’s library, which will feature 10,000 books, a 5,000-square-foot gallery, and 20-foot ceilings. Then the second floor will include 4,200 square feet of exhibition space, an adjacent 1,000 square-foot terrace, and an open storage system for artwork. A setback on the sixth floor will create a 6,000-square-foot outdoor gallery, where Pace can display large-scale sculpture.

Bonetti/Kozerski Studio is designing the building, which promises to be more appealing than the 20-story Chelsea Arts Tower across the street.

Construction is scheduled to finish by fall 2017. In the meantime, the gallery will show at 32 East 57th Street, 508 West 25th Street and 510 West 25th Street.

Pace isn’t the only Chelsea gallery getting into the development business. Hauser and Wirth filed plans in October for a 32,000-square-foot building on West 22nd Street, and David Zwirner Gallery opened a new five-story complex on West 20th Street in 2012. Out of all the Chelsea art powerhouses, Zwirner controls the most real estate, with 60,000 square feet across two buildings, according to Hyperallergic.

540 West 25th Street, image via Google Map

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