Located in the heart of Midtown between West 36th Street and West 37th Streets is a new hotel that has topped out at 525 Eighth Avenue. Designed by Gene Kaufman Architect, the 28-story building is being developed by Sam Chang of McSam Hotel Group. There will be 321 rooms covering a total of 96,000 square feet when complete.
There will be a one-story podium that will contain retail stores covering 2,600 square feet, and the main lobby to the building will be accessed through a landscaped courtyard and plaza that greets visitors and guests from the street. Amenities for the hotel include a 3,000 square foot rooftop bar with uninterrupted views of the Empire State Building and the skyscrapers of Times Square to the north.
The site sits on the northwestern corner of Eighth Avenue and West 36th Street, which is conveniently located between 42nd Street and 34th Street. These two major streets contain a large number of subway stations with connections to and from Penn Station, the Port Authority Bus Terminal and Grand Central.
The hotel is one of many that have been sprouting up throughout Midtown, particularly in and around Times Square and the Theater District.
Gene Kaufman had this to say about his latest work:
“The hotel’s design takes advantage of its high-visibility location in what is currently the hottest hotel market in the country. The public plaza and the detailed façade make this a striking addition to the area.”
Completion is expected sometime in 2019.
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Please pardon me for using your space: So hot facade above street level and private words from me to design. (Top)
“The public plaza and the detailed façade make this a striking addition to the area.”
Wow, I guess there’s people out there that could sell you a bowl of puke.
The guy, I cannot call him an architect, is hopelessly delusional or blind or both.
this is ugly as sin yet still somehow an improvement for that location.
This is good because the area needed more three-story-tall red hashtags.
I hate these ugly cheap looking buildings that keep popping up as “hotels” west of 8th Avenue. 8th Avenue is a hot mess with the smell of stagnant water and garbage along with the high and dazed junkies on every street corner.
Why only the rendering?
This one isn’t as bad as the rest of the god forsaken hellspawn trash that he has made. I think that him finally using more bland beige colors helps it blend with party walls and older buildings (other than the fact that this is obviously the Twitter Building with the red hashtag) also the adjacent beauty hides what on others would be a very exposed blank wall.
Edit/PS: I did not notice the large blank wall on the left even though I should have. Still ugly, but better than the rest.
I don’t like it (Really my Dear…)
Kaufman should be banned from inflicting his dreck on NYC