30 West 39th Street Rises Past Podium Setback in Midtown

30 West 39th Street, designed by Peter Poon Architects

Construction has passed the podium levels at 30 West 39th Street, a 300-room hotel in Midtown. Designed by Peter Poon Architects and developed by Fortuna Realty, the reinforced concrete structure will eventually top out at 27 stories and stand 323 feet high. Leeding Builders Group, LLC is the general contractor for the 133,500-square-foot-project.

New photos show the main northern elevation and the rapidly rising formwork. Based on the pace of progress, it is likely the superstructure will top out before the end of the year, with the uniform shape of the floor plates facilitating the speed of work. Though of modest height, the tower will still stand prominently over its nearby neighbors.

30 West 39th Street. Photo by Michael Young

30 West 39th Street. Photo by Michael Young

The rendering above shows what appears to be a gold-tinted glass curtain wall covering the majority of the exterior. Atop this are large, oval-shaped cutouts, behind which sits an outdoor rooftop bar. Other amenities include a ground-floor restaurant, a lounge, a fitness center, and a business center. The setbacks near street level will also have landscaped outdoor space.

The closest subways are the B, D, F, M, and 7 trains at the 42nd Street-Bryant Park station. Access can be found to the west and across Sixth Avenue on the ground floor of 7 Bryant Park.

30 West 39th Street is slated to finish this fall, as indicated on the construction fence.

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TFC Horizon
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8 Comments on "30 West 39th Street Rises Past Podium Setback in Midtown"

  1. 1968

    I can’t even make a joke here it’s so sad. Wtf is wrong with these “architects” and the developers who hire them? Astonishing.

  2. If it were twice as tall it might be vaguely interesting.

  3. Since it will be all shiny and gold…
    I dubb thee “Poonfinger”!?

  4. @Nfa, I agree.
    Detroit 1968 is calling and NYC developers answered its call.

  5. Confused in St Louis | January 15, 2020 at 5:20 pm | Reply

    Wow, a rendering trifecta…birds, fireworks, and a helicopter. Almost didn’t notice how sad the building itself is.

  6. I actually like the gold tone glass. A nice break from all the blue and green glass everywhere now.

  7. Architecture lover | January 16, 2020 at 6:35 pm | Reply

    Why it feels that all the people using their time to place this “vague” wanna-be destructive comments have no education in art leave along architecture?
    You guys never knew that when you have clients you are making the best that you can using the resources that you have?
    Is a very elegant building that in comparison with the surrounding area bring a positive and modern contrast to the neighborhood.
    Maybe you can use your time to understand that not all projects are meant to be Zaha Hadid or Piano..and not because of that have less planning or art in them.

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