Tobin Parnes Design Proposes New Illuminated Marquees for The Paramount Building in Times Square

The Paramount Building at 1501 Broadway - Tobin Parnes DesignThe Paramount Building at 1501 Broadway - Tobin Parnes Design

New York’s Landmarks Preservation Commission (LPC) is currently reviewing proposals for new marquees and retail storefronts on the ground floor of the historic Paramount Building in Times Square. The 33-story structure is located at 1501 Broadway at the corner of 43rd Street and currently contains New York City’s only Hard Rock Cafe, ground-floor retail, and office space on the upper levels.

From Tobin Parnes Design, the proposals include three variations of ground-floor retail area and signage along Broadway. Depending on the tenant secured and feedback from the LPC, the vacant suite can support one big-box tenant or up to three smaller retailers. The existing storefront would be outfitted with new limestone sills and bronze doorways.

Proposed marquee signage along Broadway (Option 1) - Tobin Parnes Design

Proposed marquee signage along Broadway (Option 1) – Tobin Parnes Design

Proposed marquee signage along Broadway (Option 2) - Tobin Parnes Design

Proposed marquee signage along Broadway (Option 2) – Tobin Parnes Design

Proposed marquee signage along Broadway (Option 3) - Tobin Parnes Design

Proposed marquee signage along Broadway (Option 3) – Tobin Parnes Design

Along 43rd Street, the developer has proposed two LED display panels that jut out of the building above the pedestrian sidewalk, in addition to a large, vertical display panel. At this elevation, the door will also be outfitted in a bronze finish and limestone elements replaced, as needed.

Rendering of 43rd Street marquee - Tobin Parnes Design

Rendering of 43rd Street marquee – Tobin Parnes Design

Existing conditions along 43rd Street - Tobin Parnes Design

Existing conditions along 43rd Street – Tobin Parnes Design

Thus far, Community Board Five has expressed no objections to the proposed renovations. The project team has not revealed when work is expected to be complete.

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2 Comments on "Tobin Parnes Design Proposes New Illuminated Marquees for The Paramount Building in Times Square"

  1. Ever heard of a place called Yankee Stadium?? There’s a Hard Rock Cafe there as well…

  2. CinemaSightlines | March 20, 2020 at 8:59 pm | Reply

    How about putting an actual theatre back in there?

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