Over the past several years, redevelopment of New Brunswick’s downtown renewal district has accelerated at an exciting rate. Premiere Residences is one of the city’s latest projects to debut, where developers unveiled a collection of 207 units perched atop the New Brunswick Performing Arts Center.
Located at 7 Livingston Avenue, the 23-story building is designed by Elkus Manfredi and stands as the city’s tallest completed structure. At that height, the utilitarian façade can be seen from most points within city limits.
Each apartment will offer 10-foot-high ceiling spans, floor-to-ceiling windows, designer fixtures in both bathroom and kitchen spaces, and energy-smart appliances. Accommodations range from studios to two-bedroom spreads.
Residents will also have access to a full suite of amenities including a fitness center and yoga studio, several lounges, a karaoke room, co-working areas, and private business rooms. Outdoor amenities include a penthouse roof deck with BBQ grills, a fire pit, a bar, and a pool.
Pennrose, the Philadelphia-based development and property management agency responsible for the residential project, has partnered with The Marketing Directors to fill the apartments. To date, Pennrose reports that nearly half of available units are now under contract, with leasing beginning at $2,075 per month.
“Premiere Residences has successfully appealed to area residents looking to move up to a more sophisticated, amenity-rich building and to those coming from more suburban locations who want to enjoy New Brunswick’s vibrant setting and commuter convenience,” said Jacqueline Urgo, president of The Marketing Directors. “It’s an exceptional lifestyle experience that is reflected in the early leasing activity.”
In total, the building comprises approximately 450,000 square feet with a mix of cultural and community facilities in addition to the residential component. These facilities include what is referred to as the New Brunswick Performing Arts Center, which features two state-of-the-art theaters with a combined 714 seats, three rehearsal studios, classrooms, and about 30,000 square feet of office and administrative space.
The project arrives as part of a public-private partnership with primary developers Pennrose and DEVCO, in addition to the City of New Brunswick, Middlesex County, the New Jersey Economic Development Authority, the New Brunswick Cultural Center, Rutgers University, and the New Brunswick Parking Authority.