Virgin Hotel’s Exterior Wraps Up at 1225 Broadway in NoMad, Manhattan

Virgin Hotel at 1225 Broadway. Rendering by Stantec

Exterior work is finishing up on the Virgin Hotel, a 38-story tower at 1225 Broadway in NoMad. Designed by Stantec and developed by Lam Group, the 476-foot-tall, 300,000-square-foot structure will contain 460 hotel rooms managed by Sir Richard Branson of Virgin Group. Flintlock Construction Systems, LLC is the general contractor for the property, which is bound by Broadway, West 29th Street, and West 30th Street.

Since our last update in October, construction on the podium has continued to finish up, with some work remaining along the southern elevation.

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

At the time of our visit, crews were in the process of assembling the final pieces of the envelope around a set of black mechanical grilles. Glass railings now line the final setback on the slim southern elevation, which will likely be home to a rooftop bar and lounge with views over NoMad and and the Lower Manhattan skyline to the south.

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

Workers on the northern side of the hotel were busily hauling away discarded scraps in trucks where the main entrance will be located. Above this area on the upper floors of the podium’s corner are six small rectangular façade voids that will bear the Virgin logo facing Broadway and West 30th Street. The sidewalk scaffolding and barriers should be taken down in the coming weeks.

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

The Virgin Hotel is expected to come with an outdoor swimming pool with lounge areas atop the podium, as well as 90,000 square feet of retail space. A 22,000-square-foot golf store called “Swingers: A Crazy Golf Club” will sit below street level.

1225 Broadway appears to be in the final stages of construction and could likely open in the next several months.

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9 Comments on "Virgin Hotel’s Exterior Wraps Up at 1225 Broadway in NoMad, Manhattan"

  1. David in Bushwick | February 13, 2022 at 7:43 am | Reply

    Better than the rendering.

  2. David : Sent From Heaven. | February 13, 2022 at 7:53 am | Reply

    This is important official development, and the tower is beautiful and friendly colored with the sky. The glass is given to show, photo progress so work on feel it’s Virgin Hotel: Thanks to Michael Young.

  3. The front facade actually turned out better than I expected. However, I don’t really like the rear. It looks kind of cheap and disorganized, at least for me. So, I’m still a bit conflicted about this one.

  4. Not saying it’s bad and those that likeit are wrong but I’ve never been a fan of this development. It looks like it was designed in a vacuum with consideration of its context.

    • Not saying it’s bad and those that like it are wrong but I’ve never been a fan of this development. It looks like it was designed in a vacuum without consideration of its context.

      Wouldn’t a simple edit feature be nice for this comment software?

  5. Quite attractive – and it looks even better than the rendering, something rather unheard of.

  6. What a disaster.
    An out of context glass zig zag with the exhaust and mechanicals hidden behind a grate on the podium structure.
    NO MORE OUT OF CONTEXT GLASS MONSTROSITIES
    BRING ON THE BRICK AND CONCRETE.
    Just like all the Stern buildings.

    • We know, we know already. Read the room, Guesser. A city full of Stern buildings would be a crashing bore. There’s room for all styles. Except Gene Kaufman and Peter Poon.

  7. Somehow it works

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