First Proposed Housing Development Following Soho/NoHo Rezoning Revealed for 277 Canal Street in Manhattan

Street view of 277 Canal Street - Courtesy of LoopnetStreet view of 277 Canal Street - Courtesy of Loopnet

United American Land has revealed plans to construct a new mixed-used property at 277 Canal Street, the first project to be announced following passage of a controversial neighborhood rezoning of more than 55 city blocks across Soho and NoHo. Designed by Morris Adjmi Architects, the proposed building will top out at 13 stories and comprise a mix of market-rate rentals, affordable housing units, and retail on the lower levels. The property is located at the convergence of Soho and Chinatown on the northeast corner of Canal Street and Broadway, and currently houses a bank, a gym, and several small-box retail businesses.

The announcement did not include any renderings of the new building.

In a prepared statement, representatives note the design of the building will include textured brick, metal, and terracotta to complement the existing architectural character of the neighborhood. The existing commercial structure will be gutted, infilled, and expanded to 13 stories, while still retaining its existing façade on the first three floors.

Before construction can break ground, the project will need to secure a certificate of appropriateness from the city’s Landmarks Preservation Commission.

“United American Land is a family business with ties to this community going back over 35 years; historic preservation of this iconic neighborhood in our DNA,” said Albert Laboz, principal of United American Land. “At the same time, we are deeply invested in the goals set out in the rezoning that affordable housing should be accessible and equitable, and we are grateful to share this proposal with Soho that achieves both aims. We look forward to sharing our proposal with neighborhood stakeholders in the coming weeks and working to ensure 277 Canal fits seamlessly into the neighborhood’s historical and economic context while delivering affordable housing and new retail opportunities for New York.”

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12 Comments on "First Proposed Housing Development Following Soho/NoHo Rezoning Revealed for 277 Canal Street in Manhattan"

  1. Hallelujah, this intersection is a dump and in sore need of investment.

  2. Al does good work.

  3. Pretty big test for the rezoning. It’d be a win-win if they can really deliver this project instead of a year from now being like “oops we repeatedly backed a dump truck into the original building and now we have to destroy it.”

  4. David in Bushwick | February 8, 2023 at 10:15 am | Reply

    A hopeful project that maintains the neighborhood’s history while expanding housing. This should be the model the City can follow – many other cities have for decades.

  5. Win-win-win.

    (Better than a win-win)

  6. David of Flushing | February 8, 2023 at 8:04 pm | Reply

    Ah, the old home of the Pearl River Mart. The interior of the building was ugly years ago and a change overdue. I think there was a small Chinese porn movie theater there years ago.

  7. Does anyone know if the subway tunnel that carries the N and Q runs slightly underneath this building or just skirts it under the sidewalk?

  8. David of Flushing | February 9, 2023 at 1:16 pm | Reply

    Generally, NYC subways that are often only slightly underground do not pass under buildings. Sometimes easements are obtained for entrances within buildings.

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