Site preparations are underway at 711 Seventh Avenue, the site of an upcoming 32-story hotel in Times Square. Designed by Gene Kaufman Architect and developed in a joint venture between Flintlock Construction and Atlas Hospitality, the 343-foot-tall structure will yield 400 rooms under IHG Hotel & Resorts’ voco brand. Capital Industries was the demolition contractor for the three low-rise former occupants of the property, which has been combined into an L-shaped parcel with frontage along Seventh Avenue and West 48th Street.
Recent photographs show a piling machine sitting among a cover of masonry rubble from the demolition. Excavation and foundation work should unfold over the next several months, with the new superstructure potentially reaching street level before the end of the year.
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
The main rendering depicts the western elevation facing Seventh Avenue. The building rises from a multi-story podium with a tall billboard spanning multiple stories above the main entrance. The structure then sets back from the sidewalk, with the main tower enclosed in a glass curtain wall and what appears to be EIFS panels on the elevations facing the two low-rise structures at the corner of the block. A pair of shallow setbacks on the northern face lead to a flat parapet and gray mechanical bulkhead.
This hotel at 711 Seventh Avenue is the latest in a wave of new hospitality projects emerging around Times Square over the past few years. Several others are also from Gene Kaufman Architect, including 150 West 48th Street, which will soon open for business directly to the east. Other even larger developments along Seventh and Eighth Avenues are either on the verge of completion or recently began construction.
The project is being financed with the help of a $120 million construction loan, which was brokered by Beach Point Capital Management.
711 Seventh Avenue is anticipated to be completed in the third quarter of 2025.
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Wow, prime location. I hope it’s nice.
It’s Gene Kaufman. It won’t be nice.
Not, another “Coughman”! 😮💨
Gene Kaufman never disappoints. I’m say that sarcastically.
Gene Kaufman takes low-grade hack work to ever new lows. Mystery: if you can design anything today with CAD and AI, presumably factoring in vast urbanistic variables, why are large low-end spec buildings in Manhattan so bad? Is it that nobody cares?
He is not only a hack, but it seems like the developers most likely to cheap out on materials favor his work. It’s a bad circle of architectural woe. His designs are made for “value engineering” and neither he nor his clients care about the long-standing visual blight they have imposed upon the city. I’m all for development – but they all need to do far better than this banal, offensive trash.
In a way I feel bad for Mr. Kaufman. He is consistently ridiculed on this site- and for legitimate reasons, his work is typically value designed to maximize the investor’s return. I have seen a few buildings of his that are interesting, and I have seen several that look better than the renderings. But there is no mistaking that his work is value engineered. He must be a good listener (for his clients) because he has so much work in the city. I wonder if he ever regrets not having clients with more funds, perhaps it would make a difference?
Soon we can rename it Kaufman Square.
the ‘jetblue facts’ in rendering feels very polished and professional!
Guests hope to spent the night at an expensive bed and breakfast, because this is not small hotel. And hotel rooms are in great numbers with guest room must beautiful, I want to imagine what I expected on the required size of its interior: Thanks to Michael Young.
Immigrants need the hotel rooms.
And who pays for it? Including the damages.
You mean migrants. And why would we house them in times sq? This is for people on vacation.
Kaufman….banal, banal, banal
Amazing great designed Architecture..good location and a round the world guests are hoping visit to spend this new hotel great place great room.,not only majestic views(scenery)I am also interesting this hotel.,God bless always..Thanks,Michael Young.,