A proposal has been submitted to the New York City Landmarks Preservation Commission (LPC) for street-level modifications at 809 Madison Avenue on Manhattan’s Upper East Side. The proposal, assembled by PKSB Architects, seeks approval for changes to the building’s retail storefronts at its ground level. Requested changes include the addition of a new display window on the East 68th Street façade and updated retail signage on both the Madison Avenue and 68th Street façades.
The proposed storefront alterations include the installation of a brass-framed display window that aligns with the historic storefront elements along Madison Avenue. The window is designed to match the proportions and materials of existing storefronts while integrating with the building’s limestone-clad base. Additionally, the proposal calls for refinements to the retail entrance at the corner of Madison and 68th.
Signage updates are also part of the project, with plans for new signage within the designated sign band area above the storefronts. Plans specifically highlight that signage will use vinyl-applied lettering that does not exceed 20 percent of the glazed surface area, which is in accordance with historic district guidelines.
Transit nearby 809 Madison Avenue includes subway stations served by the F, Q, and 6 trains.
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The renderings look nice. I look forward to the complete facade restoration.
Why are so many brick repairs made using mortar that aticks out like a sore thumb? They continue to do this in an era of air quality that is unlikely to darken the mortar joints like may have been the thinking in the smoky past.
So much design approval effort spent for a new window, and yet the replaced brick above looks just terrible. This is a common problem around the city, something I can’t remember seeing elsewhere. The public housing towers are some of the worst, naturally.
The entire brick facade should first be scrubbed clean. Then match the mortar color to the original, and try to match the new brick surface to the old. It’s not easy, but it should be nearly impossible to tell the difference if done right. In a better run city…
Do you think that’s finished? Wow, I was hoping with all the detail for the side window that some renovation of the limestone and brickwork would ensue. Yikes, it is very sad and a little pathetic if that is the way they are leaving it.