Brooks Brothers is set to open a new flagship store at 195 Broadway, a 29-story Neoclassical building in Manhattan’s Financial District, marking a return to the neighborhood where the clothing retailer was established over two centuries ago. The store will occupy 9,871 square feet across the ground floor and cellar levels of the building, which is owned by L&L Holding Company and located between Fulton and Dey Streets.
Photograph of 195 Broadway storefront. Credit: Shoootin Photography
Brooks Brothers original location in Lower Manhattan. Courtesy of Brooks Brothers
The retail space will sit adjacent to 195 Broadway’s 50,000 square-foot-lobby, which underwent a renovation led by L&L in 2017. The store plans to feature a rotating exhibition of historic items from Brooks Brothers’ archives, and will incorporate elements of the building’s historic architecture into its design, including marble Doric columns, chandeliers, and polished bronze finishes.
Photograph of retail space at 195 Broadway. Credit: Shoootin Photography
Photograph of retail space at 195 Broadway. Credit: Shoootin Photography
195 Broadway was designed by William Welles Bosworth and served as the global headquarters of the American Telephone and Telegraph Company from 1916 to 1983. The building yields approximately 1 million square feet of Class-A office space.
Photograph of retail space at 195 Broadway. Credit: Shoootin Photography
Photograph of retail space at 195 Broadway. Credit: Shoootin Photography
“We are pleased to partner with Brooks Brothers on its triumphant return to Lower Manhattan,” said L&L Holding Company chairman and CEO David Levinson. “From the very start of our redevelopment of 195 Broadway’s magnificent lobby, we viewed Brooks Brothers as an ideal fit for this Downtown architectural treasure. We are thrilled to finish out this transformation by bringing this cherished brand back to its roots.”
The new store is expected to open in spring 2025.
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Looks like a beautiful space! Very glad their restructured comeback is where it all began.
The decorative panels above the doors on the exterior were by Paul Manship who did the Prometheus at Rockefeller Center. After 9-11, many of the imposing building lobbies in NYC were closed to the public for security reasons. It is nice to see this space accessible.
One of NYC’s most beautifult ground floor spaces.
It is indeed, and with more columns than Persepolis. But the loss of the huge Golden Boy statue at the top of the building was a loss for New York’s skyline. This building, like the Chrysler and the Woolworth Buildings, excels at both the bottom and the top (when it had the statue up there), as all good skyscrapers should.
— Another Andrew
This is a marvelous interior treasure. For a short time that statue resided in the lobby of the “New” AT&T Building on Madison Avenue before that building was mauled by the addition of retail space.
Brooks Brothers should be a sensitive and welcome tenant.
Douglas Korves AIA
Wonderful!
An absolutely amazing space.
it’s sad we – living in the 21st century – can no longer build master pieces like this anymore. Hope 3d printing technologies can achieve something meaningful in architecture in the near future
Beautiful
Golden Boy went south to AT&T’s headquarters in Dallas, TX.
The enormous pillars took up a lot of space, but chandeliers are quite historic though I couldn’t see the rust: Thanks.