Development Team Announced for $1.35 Billion Mixed-Use Project at 418 Eleventh Avenue in Hudson Yards, Manhattan

Rendering of East Tower at HDSN, via ny.govRendering of East Tower at HDSN, via ny.gov

Governor Kathy Hochul has selected the Hudson Boulevard Collective to construct HDSN (pronounced “Hudson”), a $1.35 billion two-tower complex at 418 Eleventh Avenue in Hudson Yards, Manhattan. The Collective, which is composed of BRP Companies, BXP, The Moinian Group, and Urbane Development, will lead the transformation of an underdeveloped plot known as Site K, which spans a full block between West 35th and 36th Streets along Eleventh Avenue, directly across from the Jacob K. Javits Convention Center.

HDSN’s east tower is anticipated to stand 72 stories and yield 1,349 residential units, including 404 permanently affordable homes. Its west tower will stand 28 stories tall and operate as a 455-room hotel. Notably, the project is set to become the first in New York City with a residential floor area ratio above 12.0 in more than 60 years, thanks to Governor Hochul’s housing reforms enacted in the FY 2025 budget.

Rendering of residential lobby within the East Tower at HDSN, via ny.gov

Rendering of residential lobby within the East Tower at HDSN, via ny.gov

HDSN’s five-story podium will feature a variety of cultural, educational, and community facilities anchored by the permanent home of the Climate Museum, an institution dedicated to climate change and solutions. Its community hub intends to advance workforce development and wellness initiatives through partnerships with Emma’s Torch, providing culinary training and job placement services. A Life Time fitness and wellness center has also already committed to opening a location within the space.

“This groundbreaking project exemplifies an unparalleled effort to help solve New York City’s affordable housing crisis through innovative development that will drive economic growth and deliver a vitally needed equitable housing opportunity to Manhattan’s West Side,” said Geoff Flournoy, co-founder and managing partner at BRP Companies. “We look forward to our continued work alongside our partners, the City, State, and all community entities involved as we move forward through the next phases to create much-needed housing for New Yorkers that will elevate the surrounding community to ensure its long-term growth and stability.”

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14 Comments on "Development Team Announced for $1.35 Billion Mixed-Use Project at 418 Eleventh Avenue in Hudson Yards, Manhattan"

  1. The problem in NYC is affordability. Currently if you need a two bedroom rental for $6000 you need to make approximately $250,000 to break even . That’s right so unless corporations start raising salaries very few can afford NYC . Many two bedrooms are now $7500 to $10,000 so police , fire, education, and most city employees can not look forward to having a two bedroom apartment for themselves or families. Here come another lottery. It’s like Charlie and the chocolate factory but this time it’s just to get an apartment. Once you get a rent stabilized apartment you will never move and your kids will live there for generations, so think hard about staying in NYC .

  2. David : Sent From Heaven. | December 21, 2024 at 9:46 am | Reply

    It’s not unusual for residential units to outnumber hotel rooms, because long-term living is better than temporary: Thanks.

  3. I was hoping YIMBY would expand upon this story, first reported in several other outlets yesterday. If I’m not mistaken, this is the site of what was to be the supertall Affirmation Tower. Surprised you didn’t mention that and include both of the previous designs, one of which you published as an update earlier this year, right?

    Also, it’s not clear what the “West Tower” is. Looking at the rendering it doesn’t appear that the West side of the structure is much shorter than the east. So is there another building we don’t see in these renderings? And how tall do you estimate it will be? From the rendering, I put it at just over (or at) 1,000′.

    Also, any update on the tower rendered to the south? That was the sit of another supertall that stalled in 2019 (3 Hudson Yards?). In fact, 3HY should be in your annual Turkey List since they did clear the site and fully build out the foundation back in 2016 (or was it 2017?).

    So many unanswered questions I was hoping YIMBY would clear up.

  4. This affects the normal person how? More condos and hotels! Like a broken record, more condos and hotels, repeat.

  5. The only alternative to $6,000 apartments is allowing ‘gentrification’ in Upper Manhattan and the South Bronx.

  6. Rendering is very confusing..

  7. David in Bushwick | December 21, 2024 at 12:30 pm | Reply

    A Climate Museum in a glass box is almost hilarious.

  8. Build baby build!

  9. Florida is sinking due to high rise construction.New York is next. We have several faults running through Manhattan. Hochul is one of them.But not for long. Come Jan. 6, Adios.

    • The Florida condos that are rapidly sinking are anchored on soil consisting primarily of compacted sand. Towers in Manhattan are mostly built on bedrock. The downtown and midtown areas are on zones were the bedrock is closest to the ground. Please note all buildings are designed to sink albeit at a slow rate.

  10. Affordability equal market rate. This is another joke. Keep dreaming.

  11. This looks like a great design and finally something that’s not just a glass rectangular box like the Spiral

  12. With all of the zoning restrictions on development we can’t know what the “market rate” of housing in Manhattan would be. We don’t have a functional ‘market’ in housing.

  13. God people on this site are dense. We need more housing at every single level from deeply affordable to market rate.

    I’m thrilled to see this site change to resi and hotel, we need more of both. Now hopefully Monian can turn the building in the left of the rendering from Office to Resi as well or split it.

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