New renderings have been revealed for The Rolex Building, a 30-story office tower nearing completion at 665 Fifth Avenue in Midtown, Manhattan. Designed by David Chipperfield Architects and developed by the Rolex Realty Company, the 469-foot-tall structure will bring 165,000 square feet of office and retail space to the southeast corner of Fifth Avenue and East 53rd Street.
Rendering of 665 Fifth Avenue. Credit: Rolex.
The building, set to open in fall 2026, is designed as a boutique tower with a stepped massing made up of five volumes and four terraces. Rolex said the exterior draws inspiration from the brand’s fluted bezel, while the layout is intended to bring natural light deep into the floor plates and preserve views along Fifth Avenue. The project will include a multi-level Rolex retail space, office floors for Rolex and outside tenants, and amenity areas including a restaurant and event space.
Rendering of 665 Fifth Avenue. Credit: Rolex.
The tower is targeting LEED and WELL Platinum certifications. Its sustainability features include a double-skin façade, all-electric operations, rainwater and graywater recycling, and a heating and cooling system that circulates temperature-controlled water through ceiling pipes. Materials named in the project include bespoke concrete, terrazzo flooring, pyrolave accents, walnut, and other soft interior finishes. Angeles Wealth Management is among the tenants expected to occupy space in the building.
Transit near 665 Fifth Avenue includes the E and M trains at the Fifth Avenue/53rd Street station and the 6 train at the 51st Street station.
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I think this looks great, and fits in well there.
I have not seen terrazzo in a while, given the availability of natural stone.
Huh? This building is almost completed (see YIMBY’s article from last November 2). Why are they releasing a new rendering?
Marketing, next they will release retail interior renderings,office interiors.etc. Until they open. So we will keep talking about it. I like the building, good addition.
Hmmm, you could just go look at it in person, no?
This kind of article would usually be paired with photos by Michael Young. As prolific and detail oriented as he is, it’s strange why Yimby left out his work in this story. At least his photos are in the other story that came out at 7:30am.
New renderings? lol the building is basically done…they just mad it doesnt look nearly as good in person hahah
Looks beautiful in person, have you not seen it?
My building renovation 2 years ago included terrazzo floors and they look great, if a bit wavy. They rushed it. Slippery when wet.
Those double skin windows will prove a maintenance nightmare. Fogging too? Perhaps that will make this glass box stand out.
It does look great in reality, Eduardo. Get up from your couch and take a look for yourself instead of bashing it.
Groundbreaking. If it were 1970.
LOL, and well said.
God is in the details.
boring boring boring… You’d think something more interesting would come out of the Chipperfield office. And, per David in Bushwick, everybody thinks “terrazzo flooring” sounds nice, but you can fall and break your neck on it if it’s wet.
thats right. nobody goes out in lisbon right after it rains. even when dry the slip and falls with all that tile are a regular thing.
They made it plainer than the original.
Where is the excitement
Innovation
Some fine exteriors
Quite ordinary
Where are the adults that green lighted this project
Blah
The blindingly white southern facade of this building ( which of course is rarely shown ) has no business being on a Fifth Ave building..