Developer and entrepreneur Ian Schrager has commissioned two public art projects that have debuted at 20 Times Square, aka 701 Seventh Avenue. The site is home of the EDITION, a newly opened high-end hotel and is one of the newest buildings to be built at the crossroads of the world. The building is also home to one of the largest LED screens in the world. The billboard art is being curated by multimedia design studio Sila Sveta. One of the videos will show an interactive robotic installation that pays homage to Alexander McQueens’ Spring runway show from 1999. The LED board is located on the lower floors of the hotel which sits at the northeastern corner of West 47th Street and Seventh Avenue.
20 Times Square, aka 701 Seventh Avenue, is almost complete. The tower already has one of the largest LED screens in Times Square, spanning a whopping 18,000 square feet. In February, doors will officially open to the 517-foot, 42-story, 452-key Marriott Edition hotel, wrapped in glass panels and topped with the logo on its western and southern facades. Witkoff, Ian Schrager Company, Winthrop Realty Trust, and Maefield Development are the developers, while Platt Byard Dovell White Architects (PBDW Architects) is the project’s architect.
It has been over three months since we checked in on nightclub impresario turned real estate developer Ian Schrager’s residential building under construction at 160 Leroy Street, in the West Village. Since then, much has been accomplished.
Vertical construction is moving full steam ahead on the 42-story, 452-key EDITION hotel (by Marriott) under development at 701 Seventh Avenue. That’s on the corner of West 47th Street in the heart of Times Square. The progress can be seen thanks to a photo posted to the YIMBY Forums. The tower, dubbed 20 Times Square, will rise 517 feet above street level and will contain 269,769 square feet of commercial space, according to the latest building permits. Retail space will be located on two cellar levels and the ground through fourth floors. Actual hotel rooms will be located on the 14th through 40th floors.
Foundation work is well underway and approaching street level at 160 Leroy Street, in the West Village, where a 12-story, 57-unit residential building is under development. The latest photo, posted to the YIMBY Forums, was taken by construction chronicler Tectonic. The project will encompass 184,935 square feet and rise 155 feet above street level. The residential units will be condominiums, ranging from 1,000 square feet to a 12,000-square-foot penthouse. The average apartment should measure 2,471 square feet apiece. There will also be a small 834-square-foot retail space on the ground floor. Ian Schrager, Vector Group, and Carlton Group are the developers. Herzog & de Meuron is the design architect and S9 Architecture is the production architect. Completion is anticipated in late 2017.