The single-purpose commercial district is a staple of the city’s urban patchwork, whether it is the Diamond District at 47th Street and Fifth Avenue in Midtown, the Lighting District along the Bowery, or the former Radio Row in Lower Manhattan. Among these spaces, the Flower District in Midtown South is among the most unique. The concrete jungle meets the green jungle on sidewalks lined with rows of flowers and shrubbery. Yet while the District has been around for over a century, ongoing transformations are shaking its identity to the core.
After nearly a decade of anticipation, false starts and design changes, 855 6th Avenue is nearing completion. The 479-foot-tall tower has finally taken its place on the burgeoning Midtown South skyline, and upon completion it will fill the missing link between Herald Square to the north and the hybrid Chelsea/NoMad district to the south. The Durst Organization is developing the 41 story mixed-use project, which consists of significant residential, retail, and office components.
101 West 28th Street, a Hyatt House hotel with 150 guestrooms and apartment-style suites, is topped-out and nearing exterior completion. The slender tower, designed by Nobutaka Ashihara and developed by Lexin Capital, rises at the northwest corner of 6th Avenue and West 28th Street to around 300 feet in height, with 30 main tower floors plus three more levels at the top.
Shorenstein Properties is renovating the 43-story, 1.1-million square-foot office building at 1407 Broadway, between West 38th and 39th Street, according to Real Estate Weekly. The updates will include a new lobby, entrance and retail space, as well as façade improvements on the rest of the building. Roughly 33,000 square feet of retail space will span the ground floor, and Fogarty Finger is leading the design process. Shorenstein acquired the building for $330 million this past spring.
In August of 2014, YIMBY brought you the first glimpse of the 39-story, 465-key Virgin Hotel planned at 1225 Broadway, in Midtown South, and we revealed more renderings in January of this year. According to Commercial Observer, the developer has now broken ground on the 500,000 square-foot building, which will eventually contain 90,000 square feet of retail space. The hotel portion will measure 300,000 square feet, and 30,000 square feet will be designated as amenity space for guests. The Lam Group is the developer, while VOA Associates is the design architect, and completion is expected in 2018.