THE 74’s Terracotta Façade Reaches its Crown at 201 East 74th Street on Manhattan’s Upper East Side
Façade installation has reached the crown of THE 74, a 32-story residential tower at 201 East 74th Street on Manhattan’s Upper East Side. Designed by Pelli Clarke & Partners and developed by Elad Group, which purchased the property for $61 million in April 2022, the 420-foot-tall structure will yield 41 condominium units and a collection of amenities. SLCE Architects is the architect of record for the property, which is alternately addressed as 1299 Third Avenue and located on an interior lot facing Third Avenue with two small panhandle extensions to East 74th and 75th Streets.





