Located at 1225 Broadway between West 29th Street and West 30th Street and between Sixth Avenue and Broadway, a new Virgin Hotel is set to rise 476 feet above NoMad. The project will have nearly 300,000 square feet of space, with 460 hotel rooms and 90,000 square feet of retail in the tower’s podium. The building is being designed by VOA Associates and developed by the Lam Group. Sir Richard Branson of Virgin Group is in charge of the 38-story hotel management.
Construction progressed a considerable amount in 2018, with the facade installation beginning on the eastern elevation back in late summer. 1225 Broadway has only a short distance to go before reaching the roof. There are several setbacks and small, protruding cantilevered portions of the building that hang over the footprint on the northern and southern elevation. Rectangular grey-colored panels cover the large concrete walls on the eastern and western sides along the edges of each face.
The facade of the entire building will be entirely covered in glass, rising a considerable amount over its surrounding neighbors. Views looking up Broadway towards Times Square will be sweeping, while views of Madison Square Park, the Flatiron District and Lower Manhattan will also be impressive looking to the south. The Empire State Building makes a stunning and nearly uninterrupted appearance between several buildings in NoMad from the eastern side of the hotel.
The footprint follows the diagonal layout of Broadway rather than the straight avenues that run parallel with the length of Manhattan.
Double height glass panels enclose the floors above the podium and outdoor terrace space, and the outdoor area will be open for both hotel guests and general visitors alike, featuring outdoor seating and landscaping. The retail space will include both the ground floor and one sub-level. The below-ground component will contain 22,000 square feet of space for “Swingers: A Crazy Golf Club,” a UK-based golf club company for which 1225 Broadway will provide their first overseas location.
A formal completion date of the Virgin Hotel has not been released, but current progress would yield a reasonable estimate of approximately 2020.