Scoping Out Views As Sales Launch for The Centrale, aka 138 East 50th Street, in Midtown East

Rendering of The Centrale at 138 East 50th Street - The Seventh ArtRendering of The Centrale at 138 East 50th Street - The Seventh Art

YIMBY recently went to the sales launch event for the Centrale, aka 138 East 50th Street, one of the newest residential buildings to be completed in Midtown. The site is located between Third Avenue and Lexington Avenue. Pelli Clarke Pelli is the designer of the 71-story, 800-foot-tall skyscraper while SLCE Architects is the executive architect. Ceruzzi Properties is the developer of the Midtown East property. A total of 124 condominiums will be housed within the slender tower of glass and terracotta panels, which feature interiors by Champalimaud. Douglas Elliman Development Marketing is handling both sales and marketing.

The rain and fog may have settled over the city during the event, but they did not impede the impressive views of notable landmarks like the Chrysler Building, the General Electric Building, and the Citigroup Center at 601 Lexington Avenue. 138 East 50th Street is surrounded by a diverse mix of architecture from multiple time periods on all sides. The residential units will take up approximately 253,000 square feet and be spread across 63 floors.

Looking at the facade from the 23rd floor outdoor terrace on the northern elevation. Photo by Michael Young

Looking west towards the General Electric Building and Billionaire’s Row. Photo by Michael Young

The General Electric Building. Photo by Michael Young

The Citigroup Center. Photo by Michael Young

The Chrysler Building. Photo by Michael Young

One Vanderbilt made a quick surprise appearance when the fog began to lift. It rises behind the MetLife building, and will be another great addition to the skyline. The illuminated crown will be quite visible to future residents.

One Vanderbilt appearing above the skyline. Photo by Michael Young

The closest subways include the 6 train at the 51st Street station and the E and M trains at Lexington Avenue – 53rd Street station.

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TFC Horizon

15 Comments on "Scoping Out Views As Sales Launch for The Centrale, aka 138 East 50th Street, in Midtown East"

  1. Not try to get people to buy its goods or services, the tower deeming on direct way for residential property. For beautiful lighting things. (Hello YIMBY)

  2. David in Bushwick | May 21, 2019 at 9:21 am | Reply

    The truly beautiful General Electric Building only reinforces how the silver glass box for money laundering has emptied our souls.

  3. David in Bushwick | May 21, 2019 at 9:22 am | Reply

    Hey YIMBY, you only allow kooky and vulgar commenters anymore? Where are my postings?

    • Nikolai Fedak | May 21, 2019 at 9:29 am | Reply

      ??? they should be allowed, I had to put some comments under moderation because the crazy comments you are referring to kept occurring! 🙂

    • Jack Liberman | May 21, 2019 at 9:30 am | Reply

      Ask Google for it. YIMBY is no longer allowed offensive or racist comments, try to be polite and not using offensive words. Not everyone is liked. Don’t use “n” words” or simular, no offensive words for females, minorities groups, just stick on topic, politic comments is ok unless you use offensive words above.

      • Nikolai Fedak | May 21, 2019 at 9:32 am | Reply

        Correct, thank you Jack! 🙂

        I would always delete specified racist / sexist comments before, but they got too out of control to delete manually, so now… filter until everyone behaves again!

    • Nikolai Fedak | May 21, 2019 at 9:31 am | Reply

      Found your comment in the spambox / restored, apologies!

  4. Jack Liberman | May 21, 2019 at 9:49 am | Reply

    Ok, back to topic, this building is generally ok, even it’s pretty artificial glassy slender tower of dozens nearby in 20 street block radius. Unfortunately, this is a New York, New York, and land space is so scarce, that we can’t make anything except slender and tall. Not applied to Outer Boroughs, where everyone may enjoy lowrises and even suburban lifestyle. Except only 5 places in whole NYC reserved for skyscrapers, Midtown and Downtown Manhattan, Downtown Brooklyn and Long Island City, and Williamsburg/Greenpoint waterfront. For the rest of city 5 Boroughs you can barely found few dozens highrises, except in some Projects, Starett City and Coop City. But this tower inside the heart of Midtown Manhattan, so why everyone should be complaining about it’s height and slenderness. Better than bare concrete stick on the air with empty side wall without any decoration.

  5. Jack Liberman | May 21, 2019 at 9:51 am | Reply

    Slender and glassy as dozens in surrounding, it’s a NY,NY.

  6. Confused in St Louis | May 21, 2019 at 4:32 pm | Reply

    If I’m paying big $ for a NY high rise apt, these are the views I want, not views of central park.

  7. My office is down the block from here. I can’t imagine who would actually want to live at that location. 50th street is disgusting.

  8. Beautiful

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