The seven-story Nordstrom flagship at the base of Central Park Tower, aka 217 West 57th Street, is finally open for business. Thursday, October 24 marked the official opening of the massive 320,000-square-foot store, its largest in New York. The main doors are located along West 57th Street underneath the wavy, transparent glass curtain wall. James Carpenter Design Associates is the designer for the store, collaborating with Nordstrom’s inhouse design team to work with architects, CallisonRTKL. Extell is the developer of the 1,550-foot-high Adrian Smith + Gordon Gill-designed supertall. This is the first portion of the property that is finished.
Through the revolving doors is a clear passageway with extremely high and bright ceilings and access to the escalators that take shoppers two stories below street level and five above ground.
Each level has a number of bold and striking displays as well as large-scale commissioned artwork. Most are found near the escalators, which also have mannequins suspended from the ceiling. The Nordstrom app allows people to take a virtual tour of the store and the original art pieces.
Nordstrom provides a wide range of services and amenities at the site such as in-store pick-up, 24/7 express services, three-hour same-day delivery, express return kiosks at the flagship, a Face Gym and Drybar, personal stylists and beauty needs at the Nordstrom Beauty Haven, style boards, Nordy Club Rewards, tailoring and express alterations, a shoe and handbag repair station, on-site cell phone charging, free Wi-Fi, complimentary gift boxes, and Nordstrom gift cards.
A collection of food and beverage choices are scattered throughout the complex. James Beard Award nominee chef Ethan Stowell is bringing the first Wolf location to the east coast with Italian-inspired small plates, located on the third floor. James Beard Award recipient chef Tom Douglas is the head of Jeannie’s, which will serve pizza, pasta, and salad on the lower level, and operate next to Pacific Rim-inspired cuisine at Hani Pacific. The Broadway Bar is a cocktail bar on the third level that serves drinks and small bites. Bistro Verde is on the fifth floor and will open next year as a family-friendly option with al fresco dining. The Shoe Bar is found one floor below street level and is centered among a plethora of designer brand shoes.
Other interesting parts of the store include a Nike pop-up called Nordstrom X Nike, and a Burberry pop-up with a pink-colored, faux cafe display complete with tables, chairs, and dim lighting.
The rest of Central Park Tower should be completed sometime next year.