Leasing at ‘The Beach’ in Jersey City recently surpassed 75 percent just ten weeks after launching this summer. Those stats make the waterfront property LeFrak Organization’s fastest lease-up development to date and reflect a resilient demand for residential properties in the city’s Gold Coast area.
Located at 180 River Drive, The Beach comprises 336 rental apartments spread across two glass-box towers. This includes 38 studios, 134 one-bedrooms, 129 two-bedrooms, 35 three-bedrooms, and two four-bedroom units. Each home offers oversized windows, private outdoor space, open-plan kitchens with appliances, and in-unit washer-dryers.
The property’s amenity package includes a coworking lounge with private breakout rooms, a fitness center with separate studios for private instruction, a waterfront dog run, a children’s playroom, a library, game room, and a rooftop lounge with sweeping views of the Manhattan skyline. A waterfront courtyard is equipped with grilling stations and fire pits, an outdoor pool, and sun deck, and a sixth-floor roof deck with ample seating. On-site parking and bike storage are also available for an additional fee.
“The success of The Beach is due to the way these homes speak to renters’ priorities—oversized private balconies, expansive green space and plenty of spaces that support working from home,” said Richard Wernick, managing director of residential leasing for LeFrak. “Residents have appreciated the opportunity to live adjacent to a park and on the waterfront and have been drawn to the development’s thoughtful amenities that embrace a hybrid live-work lifestyle.”
At launch, the price of rent for available units ranged from around $2,450 to more than $6,500 per month for the most premium units.