Plans have been revealed for BKX, a sprawling retail and entertainment complex planned for the former Macy’s building at 422 Fulton Street in Downtown Brooklyn. Developed by United American Land along with Dreamscape Retail & Entertainment and The Jackson Group, the 440,000-square-foot project will transform the five-story department store into a mixed-use commercial hub designed for flagship retail, immersive entertainment, hospitality, dining, and cultural programming. Dreamscape collaborated with experiential design firm iCrave on the project, including the design of a central atrium that will serve as the property’s primary gathering space. GreenbergFarrow is the architect of record.
The property is located between Hoyt Street and Gallatin Place.
Rendering of BKX. Credit: Dreamscape.
The redevelopment will create what the project team describes as the largest contiguous block of retail space currently available in New York City. Flexible floor plates ranging from approximately 60,000 to 70,000 square feet, along with ceiling heights between 17.5 and 22.5 feet, are intended to accommodate a variety of tenants, including large-format retailers, entertainment operators, food halls, destination dining, wellness concepts, and cultural uses. Leasing for the project is now underway.
Rendering of BKX site context. Credit: Dreamscape.
422 Fulton Street is located in close proximity to the 2, 3, 4, 5, A, C, B, D, N, Q, and R trains via the Fulton Street, DeKalb Avenue, Hoyt Street, Hoyt–Schermerhorn Streets, and Jay Street–MetroTech stations. Long Island Rail Road service is also available nearby at Atlantic Terminal.
“When we acquired this property, we saw an opportunity to reimagine one of New York’s most iconic sites for the next generation,” said Albert Laboz, principal of United American Land. “Rather than pursuing a traditional retail redevelopment, we’re creating a destination that reflects how people want to spend time today, bringing together entertainment, dining, retail, and community under one roof.”
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Brooklyn’s first Pear Store!
Hot mess.
I had the lowest of expectations and I’m still disappointed.
But seriously I give this 5 years before it’s shuttered and they propose a couple towers on this block (preserving the facade).
If they were going for desecration they’ve succeeded.
He’ll, I remember when it was A&S and it had a giant Merry Christmas in cursive on its facade. Saddening for glorious department store shopping.
I remember when it was A&S Department. This plan doesn’t look promising.
💯
I stll have my A&S credit card. Curious to knw what will (has?) happened to the Art Deco interiors of the store, such as the lobby elevator doors.
I remember, too. I’m almost 78 y/o and now living out in the middle of nowhere in Phoenix, AZ, for my health. My mother would go shopping there during the ’50s and 60s, and schlep me along. Even though Fulton St. was rundown even then, the store had what was an elegant feel for middle class shoppers.
Just curious about security issues. Wasn’t that part of the reason that the department store was closed?
What a shame! Not A-Class lessors!
It’s giving “Arby’s in the Gage & Tollner space”
Upvote
lol
Good luck with this.
I see this through a different lens. I’ll admit the rendering looks a tad tacky, but at the same time this area has massively redeveloped into a residential area in addition to it’s traditional commerical role – it is quite likely that the residential component is sufficiently in place to support an entertainment district that will not be exclusively reliant on shoppers and visitors.
I can’t say what would be the best re-use of Macy’s and adjoining properties but I do know that people are not interested in traditional retail. Anyone in the business of commerical redevelopment has this as top of mind. People want entermaint (e.g. mixed use) not just shopping and the traditional retail department store model is on the way out.
This was attempted in Minneapolis years ago, and failed miserably. Look up Minneapolis Block E…
I remember A&S I use to love that store and I have pleasant memories I bought my first teddy bear there his name was Abram and he had a mouse on his shoulder. I still have him , so much memories for me and my kids.
You forgot the F train at Jay Metro Tech, the design is appropriate for Coney Island
I could see an upscale shopping/ dining arcade similar to what you would find in European cities in this location. But yeah, these rendering are not evoking that idea at all. Yikes.
The developers said “ entertainment, retail, dining and community under one roof.” What I see is what happens when a food court meets a strip mall. Sad.
Being back a Martin’s instead of a McCory’s
When we go shopping, back to school,home furnishings, etc., we drive to the suburbs
Manhasset, Westport, the retail stores are easy to shop in, parking is easy, we load up the car eat a late lunch or early dinner, head back to the Heights
I love how the developer is trying to sell this as “Something NY hasn’t seen before”… Uhm Sir You’re building a mall and there’s literally one already across the street!
My humble opinion? Not gonna work…for a plethora of reasons too numerous to list..they’re gonna try..but eventually? Probably mixed use commercial and residential..
Didn’t A&S close that store because of all the shoplifting?