Tiffany & Co. Flagship Expansion Progresses at 727 Fifth Avenue in Midtown, Manhattan

Rendering of Tiffany's Fifth Avenue Flagship Expansion at 727 Fifth Avenue). Rendering Courtesy of OMA New York

Work is continuing to take shape on the expansion of the Tiffany & Co. flagship store at 727 Fifth Avenue in Midtown, Manhattan. Designed by OMA partners Shohei Shigematsu and Jake Forster, the scope involves a three-story steel-framed structural addition that rises above the original flat roof line of the world famous jewelry brand’s 72-year-old Art Moderne building. CallisonRTKL is the architect of record, Peter Marino Architects is handling the interior renovations, Mace is the owners rep, and Structure Tone is the general contractor for the project, which now stands 11 stories tall at the corner of Fifth Avenue and 57th Street.

At the time of our last update in August, the first wavy glass curtain wall panels had just begun installation at the top of the extension. Since then, nearly all are in place with the exception of a sliver on the northeast corner where the construction elevator is attached.

Tiffany & Co. Photo by Michael Young

Tiffany & Co. Photo by Michael Young

Tiffany & Co. Photo by Michael Young

The temporary assembly of metal scaffolding still covers the majority of the original stone façade.

Tiffany & Co. Photo by Michael Young

Tiffany & Co. Photo by Michael Young

Tiffany & Co. Photo by Michael Young

Tiffany & Co. Photo by Michael Young

Tiffany & Co. Photo by Michael Young

Tiffany & Co. Photo by Michael Young

Tiffany & Co. Photo by Michael Young

Tiffany & Co. temporarily relocated its flagship to an adjacent storefront at 6 East 57th Street during construction. Photographs below show the decorations set up for the recent holiday season.

Tiffany & Co. Photo by Michael Young

Tiffany & Co. Photo by Michael Young

Tiffany & Co. Photo by Michael Young

Tiffany & Co. Photo by Michael Young

The design calls for 49 glass panes with aluminum profiles, three sliding doors, and two single-leaf glass floors on the eighth floor, and 69 slumped-glass panels with post-transom elements with aluminum profiles on the tenth and 11th floors of the building. This 21st-century addition is also expected to feature a wraparound outdoor terrace that will serve as an exhibition, event, and clienteling space. A perimeter of shrubbery will outline the setback. Below are street-level and aerial renderings that depict the overall design and new outdoor spaces.

Rendering of Tiffany’s Fifth Avenue Flagship Expansion at 727 Fifth Avenue. Courtesy of OMA New York

Rendering of Tiffany's Fifth Avenue Flagship Expansion (727 Fifth Avenue) - Courtesy of OMA New York; Bloomimages.de

Rendering of Tiffany’s Fifth Avenue Flagship Expansion at 727 Fifth Avenue. Courtesy of OMA New York

Rendering of Tiffany's Fifth Avenue Flagship Expansion (727 Fifth Avenue) - Courtesy of OMA New York; Bloomimages.de

Rendering of Tiffany’s Fifth Avenue Flagship Expansion at 727 Fifth Avenue. Courtesy of OMA New York

Completion of the interiors and vertical addition was last reported to be on track for sometime this spring.

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7 Comments on "Tiffany & Co. Flagship Expansion Progresses at 727 Fifth Avenue in Midtown, Manhattan"

  1. It’s looking pretty good so far, even though the building is almost completely obstructed by scaffolding and advertising.

  2. Tiffany’s stately Fifth Avenue flagship building deserves more than this…..an unsightly tenement add-on.

  3. Why are they adding on when they have closed most of their stores in the US?

  4. Beautifully blocks about 3 floors of windows of it’s nasty neighbor!! 🤣😂🤣

    Will check it out on next visit.

  5. Bernard Aguiar | January 9, 2022 at 1:31 pm | Reply

    Joe, what stores have they closed in the United States other than a few underperforming stores like Providence, Rhode Island? Tiffany has been in expansion mode over the last few years.

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