Times Square

1568 Broadway, Rendering courtesy of ARX Solutions

1568 Broadway Begins Billboard Removal Ahead of Structural Demolition, in Times Square

8:00 am on May 11, 2019 By Michael Young

Black shrouds and scaffolding have gone up over 1568 Broadway’s lower floors as crews begin the process of removing its Times Square-facing billboards and marquees. Meanwhile, workers are beginning to gut the interiors of the 470-foot-tall tower ahead of its imminent demolition. Built in 1990, the current DoubleTree hotel will eventually make way for a new 46-story DoubleTree Suites by Hilton. The proposed 550,000-square-foot development, which will be called TSX Broadway, will preserve of the 106-year-old Palace Theatre by raising it three stories up from the ground floor, making way for retail space. The $2.5 billion project is being developed by L&L Holding Company, Maefield Development, and Fortress Investment Group. The site was previously purchased for $450 million.

Margaritaville Resort Begins to Rise Above Street Level at 560 Seventh Avenue, in Times Square

8:00 am on May 5, 2019 By Michael Young

The first floor slabs for a new Margaritavile Resort at 560 Seventh Avenue are beginning to rise above the crowded tourist-congested streets and sidewalks of Times Square. The 29-story building will sit at the intersection of Seventh Avenue and West 40th Street. Coming to the property will be a three-story restaurant, an outdoor swimming pool with plentiful seating and beach-themed motifs, and a rooftop bar called the LandShark Bar & Grill. Sharif El-Gamal of Soho Properties is developing the site along with MHP Real Estate Services. The cost to build is expected to be around $300 million.

Times Square’s Hard Rock Hotel Gets Ready to Rise at 159 West 48th Street

7:30 am on January 27, 2019 By Michael Young

Work is now progressing quickly for Times Square’s impending Hard Rock Hotel, situated between Sixth and Seventh Avenue at 159 West 48th Street. The 445-key inn is being designed by Berg + Moss Architects. The 225,000 square foot project is being developed by Extell, in partnership with Hard Rock International. The site was purchased by Extell eight years ago for $26 million, along with the necessary air rights that will allow the structure to rise 442 feet tall. The previously existing parking garage has since been demolished, and now work on the foundation is underway.

145 West 47th Street Gets Off The Ground, Set to Become Another Times Square Hotel

7:00 am on January 27, 2019 By Michael Young

Located between Sixth and Seventh Avenue in Times Square, 145 West 47th Street will soon yield a new 343-key hotel. Designed by Berg + Moss Architects, the hospitality project is well under way, and the first floor is now being formed and assembled. The building will stand 27 stories high when complete, and have a total square footage of around 141,500 square feet. The property was sold by Stahl Real Estate almost three years ago for $101.2 million dollars, and TriBeach Holdings is the new developer.

TSX Hotel at 1568 Broadway Prepares For 2019 Demolition in Times Square

7:30 am on December 31, 2018 By Michael Young

While the flashing marquee lights and LED billboards of 1568 Broadway continue to brighten the crossroads of the world, the light bulbs and digital screens will one day turn off as the building prepares for demolition. Plans for the DoubleTree Suites by Hilton call for an entirely new 46-story, 550,000 square foot building dubbed TSX Broadway. The 106-year old Palace Theatre will be the only part of the original site to be preserved, structurally elevated, and integrated into the $2.5 billion dollar redevelopment. L&L Holding Company, Maefield Development, and Fortress Investment Group are the developers who purchased the site for $450 million dollars.

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