Last week, YIMBY reported that testing had begun on 701 Seventh Avenue’s enormous new billboard. Now, it has been activated in full, as photographed yesterday by mchlanglo793. The 18,000 square-foot LED screen is the largest in Times Square, and will soon be joined by a 17,000 square-foot screen immediately across the street, at 1568 Broadway, site of the former Doubletree Hotel. As for 701 Seventh Avenue, aka the Marriott Edition Times Square, the exterior is almost fully glassed, and opening is a few months out.
Future 1568 Broadway + 701 Seventh Avenue, image via EB-5
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Oh yeah!..silence and see fashionable.
I AM REMINDED OF THE HAUNTING LYRICS OF “ON BROADWAY:
AS SUNG BY THE DRIFTERS, AND WRITTEN BT GEORGE BENSON:
They say the neon lights are bright
On Broadway (on Broadway)
They say there’s always magic in the air (on Broadway)
But when you’re walkin’ down that street
And you ain’t got enough to eat
The glitter rubs right off and you’re nowhere
They say the women treat you fine on Broadway
But lookin’ at them just gives me the blues
’cause how ya gonna make some time
When all you got is one thin dime
And one thin dime won’t even shine your shoes
They say that I won’t last too long on Broadway
I’ll catch a grey hound bus for home they all say
But they’re dead wrong I know they are
‘Cause I can play this here guitar
And I won’t quit till I’m a star on Broadway
“On Broadway” was written by Barry Mann & Cynthia Weil, not George Benson.