Demolition is finishing up at 1710 Broadway, the site of a proposed 54-story, 673-unit hotel in Midtown, Manhattan. The project is being developed by Riu Hotels and Resorts, which purchased the parcel from Extell Development for $173 million in 2023 after the latter had acquired 360,000 of air rights for the property shortly before purchasing it for $268 million in 2017. The site has 129 feet of street frontage and is located at the corner of Broadway and West 54th Street.
Recent photographs show former six-story occupant fully razed with rubble and mangled steel beams piled up as crews work to clear the 8,848-square-foot lot with an excavator. YIMBY predicts the whole site to be cleared and cleaned up by the end of this summer.
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
The former occupant of the property was an office building that was most recently occupied by Bad Boy Entertainment, which leased the entire structure in 2004.
1710 Broadway, via Google Maps
No finalized plans have been revealed for 1710 Broadway. The site has seen multiple proposals over the years, including for a supertall in 2014, a 60-story residential and hotel skyscraper in 2015 co-developed by Extell and C&K Properties, and a 50-story residential tower and possible property sale by Extell in 2018. The latest proposal has yet to be approved by the New York Department of Buildings.
The nearest subways from the property are the N, Q, R, and W trains at the 57th Street-7th Avenue station to the northeast and the B, D, and E trains at the 7th Avenue station to the south at West 53rd Street.
An architect, construction timetable, and renderings for 1710 Broadway have not been disclosed.
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I really hope they have something great on the boards here. It would be extremely disappointing for something mediocre and or ugly to occupy such a highly visible and important location.
Demolish first and ask questions later. The New York way…
The 100 million dollar haircut that Extell took on this property is more than a bit noteworthy, no?
Too much ‘gloom and doom’ here..This building will turn out ‘much’ better than the usual chorus of naysayers portend.
Certainly this site calls for a much taller structure than the previous one. However, the old building looked like an ideal podium for a modern pre-war style building, and now it’s gone. I wonder if the architects even considered that possibility. I imagine that there are all kinds of structural, financial and building code reasons why it is easier to just rip the old one down, but those considerations are probably not at all insurmountable.
There’s been aspirational talk of that on other message boards. Ultimately it would have meant a “facadectomy” of the base, essentially taken down piece by piece and reattached to a new base a la Hearst Tower. It’s unknown whether the stakeholders ever considered this but even in the hypothetical where they did it’s likely once shown the 50 million dollars extra it likely would have cost they quickly lost interest. Ultimately what doomed this building was that it wasn’t obviously preservation-worthy a la Hearst. Which is very unfortunate as it was just as unique and had architectural merit both in style and designing architect not to mention historic relevance. Regardless of what goes up here I think the original building will one day be added to the list of lost buildings LPC “got wrong”.
Prime location for supertall with 50 floors or more: Thanks.