Demolition is complete at 35-10 Steinway Street, the site of a 27-story mixed-use residential building in Astoria, Queens. Designed by Beyer Blinder Belle and developed in a joint venture between LMXD and BedRock Real Estate Partners, the nearly 500,000-square-foot structure will yield 560 rental units in studio to three-bedroom layouts. The all-electric project will also include ground-floor retail space for P.C. Richard & Son. The property is bounded by 35th Avenue to the northeast, 38th Street to the northwest, and Steinway Street to the southeast.
The site has been cleared of its former surface-level parking lot, with a lone heap of asphalt rubble remaining. Construction machinery has yet to arrive at the property, but it’s possible that excavation could get underway before the end of the year.
35-10 Steinway Street. Photo by Michael Young.
35-10 Steinway Street. Photo by Michael Young.
35-10 Steinway Street. Photo by Michael Young.
35-10 Steinway Street. Photo by Michael Young.
The rendering in the main photo previews a large rectangular massing with setbacks at the sixth and 25th floors. Given its predominantly low-rise setting, the tower will create a prominent impression in the neighborhood and provide residents on the upper levels with panoramic skyline views. The building is depicted enclosed in floor-to-ceiling windows framed by beveled metal paneling. The grid’s horizontal elements utilize an even spacing of two- to three-story increments, while the vertical columns follow a more irregular pattern with greater density toward the center. Terraces are shown atop the setbacks and the flat roof, and a bulkhead with a pleated metal envelope will cap the structure.
Twenty-five percent of the homes, or roughly 140 apartments, will be reserved for affordable housing under the Mandatory Inclusionary Housing program, averaging 60 percent of the area median income (AMI). A list of amenities has yet to be disclosed.
The project site was formerly slated to give rise to a building in Innovation QNS, an ambitious $2 billion mixed-use complex that was scrapped in September 2025. LMXD purchased the property for $53 million, followed by the $15.8 million acquisition with BedRock Real Estate Partners of the adjacent sites at 35-17 42nd Street and 42-08 35th Avenue earlier this year. The developers also secured a $250 million construction loan from New York Life Investment Management in a deal arranged by JLL.
The nearest subways from the development are the M and R trains at the Steinway Street station to the northeast.
35-10 Steinway Street’s anticipated completion date is slated for January 2029, as noted on the info board.
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So far we have a very nice cleared lot that used to be an oversized parking lot for the PC Richards store which is one of the best places in NYC to buy major appliances and air conditioners and various sundry things of that sort but not sure if the actually sell PC’s so too bad for all of the people who used to park there but anyway they kept a bit of the lot and as far as I can tell the store will remain open during this pretty massive construction project that will bring much needed housing to the area for all people because with the 60% AMI we’ll even get some of the working poor being able to stay or move into the neighborhood and if they don’t move into this building there will be several hundred more AMI’d units available in buildings within a couple of blocks which is bad news for some of the smaller time landlords who get top dollar for “meh” walk up apartments in the immediate vicinity but let us get to the building, the design and the architectural stability of the new structure designed by the firm we usually just refer to as “BBB” since the full name doesn’t really roll off the tongue that easily, anyway the design, though seeming like a homage to the simple rectangle is pretty good with a lot of eye appealing verticality as well as faux corrugation to make it a little interesting, the cube on the lower right is an almost genius design feature to reinforce the architectural stability of the entire assemblage which I guess is why BBB gets paid the big bucks for designing buildings all over the place but I wonder if those big bucks trickle down to their junior people and even interns, the bright spot in this is that these lower paid people might actually be AMI qualified to live here which would be cool to live in a building that you helped to design so in conclusion we can all take a moment to mourn the loss of a great big parking lot but can be happy to have a pretty nice building going up in proximity to a couple of subways and very importantly right across the street from the very famous Riviera strip club – or is it more politically correct to call it a gentlemen’s club – that is a topic for another discussion though.
Terrifying.
This seems a nice enough design without the useless balconies often found in Queens. This is not the first instance I have seen lately where a retailer developed their property and retained a location in the new building. H Mart seems to have done this on Northern Boulevard in Flushing, though I am not privy to the ownership.