Plans have been unveiled for a 13,000-square-foot amenity floor at 712 Fifth Avenue, a 52-story office tower in the Plaza District section of Midtown, Manhattan. Developed by Elecor Properties, the 650-foot-tall structure spans approximately 545,000 square feet and was originally designed by Kohn Pedersen Fox Associates with SLCE Architects. The project will reimagine the building’s eighth floor as a dedicated tenant amenity level with an executive suite, a closing room, a pre-function lounge, a speakeasy, and a custom fitness center with individual shower suites. Construction is anticipated to conclude in late summer 2027, with the new amenity floor targeted to open in early September 2027, according to the announcement.
Image courtesy of Elecor Properties.
Image courtesy of Elecor Properties.
Each space on the floor can be reserved privately, and tenants will have the ability to reserve the entire level for events of up to 210 people. A curated selection of beverages and light bites will be available across the meeting and hospitality spaces. Elecor is also developing a programming strategy for the floor that builds on the approach established at The Aurelian, the firm’s flagship 32,000-square-foot private members club at 1301 Avenue of the Americas, which opened in May 2024.
Image courtesy of Elecor Properties.
Image courtesy of Elecor Properties.
Image courtesy of Elecor Properties.
The investment falls under a previously announced roughly $250 million capital improvement program across Elecor’s New York and San Francisco portfolio with its joint venture partners, including amenity and hospitality-focused upgrades at 1633 Broadway in Manhattan and One Market Plaza and One Front Street in San Francisco.
Image courtesy of Elecor Properties.
Image courtesy of Elecor Properties.
Completed in 1990, the tower rises from a base incorporating the landmarked Coty and Rizzoli buildings, the former holding the only documented René Lalique glasswork in the United States, and was sold in 1999 to Paramount Group for a then-record $285 million. Kohn Pedersen Fox later returned to renovate the lobby and storefronts, work that concluded in spring 2023. The LEED Gold and Fitwel-certified property features a Magny du Louvre limestone lobby.
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