560 7th Avenue

Margaritaville Resort Making Rapid Progress at 560 Seventh Avenue in Times Square

The Margaritaville Resort is ascending swiftly at 560 Seventh Avenue in Times Square. Construction has passed the primary setback and workers are forming the floor plates for the main massing that will contain the hotel’s 234 rooms. Portions of the metal-trimmed glass façade have also begun to be installed on the tower, which will rise 29 stories. The project is designed by Stonehill & Taylor Architects and developed by Sharif El-Gamal of Soho Properties along with MHP Real Estate Services.

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Margaritaville Resort Quickly Sprouts Above Street Level, in Times Square

The upcoming 29-story Margaritaville Resort at 560 Seventh Avenue is rising above Times Square and has already reached its main setback. YIMBY last checked in on the project back in early May, when it had just begun to ascend above street level. Sharif El-Gamal of Soho Properties is developing the site along with MHP Real Estate Services, and Stonehill & Taylor Architects is the designer. There will be a three-story restaurant, an outdoor swimming pool with plentiful seating and beach-themed motifs, and a rooftop bar called the LandShark Bar & Grill. The projected price for the resort hotel is expected to be around $300 million.

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Margaritaville Resort Begins to Rise Above Street Level at 560 Seventh Avenue, in Times Square

The first floor slabs for a new Margaritavile Resort at 560 Seventh Avenue are beginning to rise above the crowded tourist-congested streets and sidewalks of Times Square. The 29-story building will sit at the intersection of Seventh Avenue and West 40th Street. Coming to the property will be a three-story restaurant, an outdoor swimming pool with plentiful seating and beach-themed motifs, and a rooftop bar called the LandShark Bar & Grill. Sharif El-Gamal of Soho Properties is developing the site along with MHP Real Estate Services. The cost to build is expected to be around $300 million.

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560 Seventh Avenue

First Glimpse At 29-Story Dream Hotel Planned At 560 Seventh Avenue, Times Square

Earlier this year, YIMBY reported on applications for a 29-story commercial building at 560 Seventh Avenue, between West 40th and 41st Streets near Times Square, and over the summer, the developer finished assembling the air rights. The Real Deal has the first glimpse of the planned Dream Hotel, which will include 167 units, per the latest filings. Retail space will total 15,463 square feet in the 118,508 square-foot building. Stonehill & Taylor Architects is designing and UAP North America is crafting a metal screen attachment for part of the three-story podium. Soho Properties, MHP Real Estate Services, and Hampshire Hotels Group are developing, and completion is expected in early 2018.


560 7th Avenue

Air Rights Assembled For 29-Story, 238-Key Hotel At 560 7th Avenue, Midtown

Soho Properties, MHP Real Estate Services and Hampshire Hotels Group have closed on the purchase of 19,772 square feet of air rights for their planned 29-story, 384-foot mixed-use commercial building at 560 7th Avenue, in Midtown (at 40th Street), according to Commercial Observer. A 238-key Dream Hotel is planned, which will also feature retail space on the ground & second floor, and restaurants on the third floor and cellar level. Stonehill & Taylor Architects is designing, and demolition of the existing six-story building is expected to commence by the end of this year.


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