Dual-Brand Marriott Wraps Construction at 140 West 28th Street in Chelsea, Manhattan

140 West 28th Street. Photo by Michael Young

Work is wrapping up on 140 West 28th Street, a 46-story dual-brand Marriott Hotel tower in Chelsea. Designed by Gene Kaufman Architect and developed by Sam Chang of the McSam Hotel Group, the 470-foot-tall tower will yield 531 guest rooms split between Springhill Suites by Marriott and Townplace Suites by Marriott Properties. Omnibuild is the general contractor for the 173,000-square-foot reinforced concrete edifice, which is located between Sixth and Seventh Avenues in the Flower District.

Since our last update in early July, work has finished on the podium and entranceway, which is now adorned with the Marriott brand signage.

140 West 28th Street. Photo by Michael Young

140 West 28th Street. Photo by Michael Young

140 West 28th Street. Photo by Michael Young

140 West 28th Street. Photo by Michael Young

Finishing touches are proceeding around the entrance along West 28th Street, where the metal and glass canopy, hanging light fixtures, plants, and furniture are being assembled and placed. A set of skylights punctures through the ceiling of the podium, illuminating the covered ground-floor entrance. The main tower itself is fully enclosed in a mix of warm-colored panels on the back southern side and metallic silver panels with interspersed horizontal gray stripes on the front northern profile.

140 West 28th Street. Photo by Michael Young

140 West 28th Street. Photo by Michael Young

140 West 28th Street. Photo by Michael Young

The following photo shows a broader perspective of 140 West 28th Street standing alongside the Aloft Hotel at 132 West 28th Street, separated only by a four-story prewar building.

132 West 28th Street (left) and 140 West 28th Street (right). Photo by Michael Young

140 West 28th Street should be set to open imminently, conceivably sometime this fall.

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13 Comments on "Dual-Brand Marriott Wraps Construction at 140 West 28th Street in Chelsea, Manhattan"

  1. Looks exactly like the Hyatt under construction down the street.

    • Mr. Galikanokus | October 17, 2021 at 8:55 am | Reply

      It’s like they rebuilt the Twin Towers, but on a budget.

      • It’s not like “they” rebuilt the twin towers because the twin towers- World Trade Center has a vision and architectural style and created a place: these two buildings have no style, don’t create a neighborhood nor are they built to inspire.

  2. What mean dual-brand? All I read here is single-brand Marriott.

    • Look at the image with the signage and there are two brands… Springhill Suites and Townplace Suites. Totally different brands, one for short term stays the other for longer term stays typically with a kitchenette in each room.

  3. MY EYES, MY EYES! 🤤
    2 days in a row of “KAUFMANITIS”!
    Make it stop please? 🙏

  4. Ugly multiplied.

  5. It is nearly identical to the just completed one on 24th Street, except for the exterior material finish. 28th street has metallic looking panels; 24th Street are stone-like. The 24th Street facing works better. Both have horrible entry signage that I associate with hotels adjacent to third tier airports. The detailing on the skins of these two recent towers above the lobby is better than most other Kaufman hotels, though they remain mediocre designs. On both, the lobby and portico appear as if they never moved beyond the stage of zoning diagrams. The arrangement of visible HVAC equipment and haphazardly placed grilles can only be the product of no one really caring. I only wish there were more venues to shame them.

  6. Now just blur your eyes and imagine if the bases of these two towers reached the height of those older neighbors…

    The streetwall would be undisturbed and attractive even with the mediocrity of the econo hotel architecture. Instead we have this mess. What a disaster. Will someone please fix this building code?

  7. David : Sent From Heaven. | October 18, 2021 at 5:03 am | Reply

    Separated only by a four-story prewar building, and gray horizontal stripes on the front northern profile. These details are the most exciting for me, and next progress: Thanks to Michael Young.

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