Witkoff Group

701 Seventh Avenue

The Edition Hotel’s LED Screen Gets Ready to Light Up at 701 Seventh Avenue, Times Square

The new Marriott Edition Hotel coming to 701 Seventh Avenue, in Times Square, is approaching its opening day, with glass now covering most of the exterior per the latest photos from Tectonic. While the tower portion of the development stands 42 floors and 512 feet to the rooftop, barely cracking into the mid-levels of the Midtown skyscraper plateau, the base of the development will imminently become iconic on a global level, thanks to an 18,000 square-foot LED screen that promises to become the largest and brightest in Times Square.

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101 Murray Bites the Dust and 111 Murray Street Rises Skyward in Ever-Changing West Tribeca

As befitting one of the planet’s key engines of economic and cultural motion, New York City exists in a state of constant change. This is particularly true for the city’s older, centrally located neighborhoods, such as TriBeCa. Over the past two centuries, its western portion along West Street has been repeatedly transformed beyond recognition, particularly by the 1960s urban renewal program that completely cleared dozens of formerly-vibrant blocks. But even there, a 32-year building life span is short by any measure.

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