Black shrouds and scaffolding have gone up over 1568 Broadway’s lower floors as crews begin the process of removing its Times Square-facing billboards and marquees. Meanwhile, workers are beginning to gut the interiors of the 470-foot-tall tower ahead of its imminent demolition. Built in 1990, the current DoubleTree hotel will eventually make way for a new 46-story DoubleTree Suites by Hilton. The proposed 550,000-square-foot development, which will be called TSX Broadway, will preserve of the 106-year-old Palace Theatre by raising it three stories up from the ground floor, making way for retail space. The $2.5 billion project is being developed by L&L Holding Company, Maefield Development, and Fortress Investment Group. The site was previously purchased for $450 million.
The Rockwell Group is set to appear before the New York City Landmark Preservation Commission in defense of its proposed alterations to The Town Hall theater. Located in the heart of Midtown at 123 West 43rd Street, the structure first opened in 1921 and has retained its original exterior massing and design for nearly a century.
A new rendering from 3D architectural visualization studio NoTriangle depicts an updated design for Three Hudson Boulevard. The featured image shows a tall glass skyscraper that rises at nearly as high as the 1,009-foot 35 Hudson Yards. Several setbacks on the eastern and southern elevation of the future commercial office tower can be spotted. It is still being designed by FXCollaborative and developed by the Moinian Group.
The first floor slabs for a new Margaritavile Resort at 560 Seventh Avenue are beginning to rise above the crowded tourist-congested streets and sidewalks of Times Square. The 29-story building will sit at the intersection of Seventh Avenue and West 40th Street. Coming to the property will be a three-story restaurant, an outdoor swimming pool with plentiful seating and beach-themed motifs, and a rooftop bar called the LandShark Bar & Grill. Sharif El-Gamal of Soho Properties is developing the site along with MHP Real Estate Services. The cost to build is expected to be around $300 million.
Construction at 111 West 57th Street has reached a major milestone. The reinforced concrete superstructure for the second tallest building in New York City by roof height and the world’s most slender residential building is now topped out. The future 1,428-foot tall tower is being designed by SHoP Architects and developed by JDS Development, Property Markets Group and Spruce Capital Partners. Douglas Elliman is handling sales and marketing for the 46 condominiums.