Midtown

701 Seventh Avenue

701 Seventh Avenue’s 18,000-Square Foot LED Screen Goes Live, Times Square

Last week, YIMBY reported that testing had begun on 701 Seventh Avenue’s enormous new billboard. Now, it has been activated in full, as photographed yesterday by mchlanglo793. The 18,000 square-foot LED screen is the largest in Times Square, and will soon be joined by a 17,000 square-foot screen immediately across the street, at 1568 Broadway, site of the former Doubletree Hotel. As for 701 Seventh Avenue, aka the Marriott Edition Times Square, the exterior is almost fully glassed, and opening is a few months out.

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701 Seventh Avenue

The Edition Hotel’s LED Screen Gets Ready to Light Up at 701 Seventh Avenue, Times Square

The new Marriott Edition Hotel coming to 701 Seventh Avenue, in Times Square, is approaching its opening day, with glass now covering most of the exterior per the latest photos from Tectonic. While the tower portion of the development stands 42 floors and 512 feet to the rooftop, barely cracking into the mid-levels of the Midtown skyscraper plateau, the base of the development will imminently become iconic on a global level, thanks to an 18,000 square-foot LED screen that promises to become the largest and brightest in Times Square.

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111 West 57th Street

Terracotta and Bronze Appear as 111 West 57th Street Continues Climbing Into Skyline, Midtown

Now that 111 West 57th Street is above the floors complicated by the adjacent Steinway Building, which is being integrated into the base of the supertall, the future 1,428-foot-tall tower is shooting upwards. The latest photos of progress come from Streetscaper and Tectonic, and besides new floors being added on a weekly basis, the exterior of the tower is now receiving its terracotta and bronze facade.

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