Times Square’s Hard Rock Hotel Gets Ready to Rise at 159 West 48th Street
Work is now progressing quickly for Times Square’s impending Hard Rock Hotel, situated between Sixth and Seventh Avenue at 159 West 48th Street. The 445-key inn is being designed by Berg + Moss Architects. The 225,000 square foot project is being developed by Extell, in partnership with Hard Rock International. The site was purchased by Extell eight years ago for $26 million, along with the necessary air rights that will allow the structure to rise 442 feet tall. The previously existing parking garage has since been demolished, and now work on the foundation is underway.