The Paramount Building at 1501 Broadway - Tobin Parnes Design

Tobin Parnes Design Proposes New Illuminated Marquees for The Paramount Building in Times Square

New York’s Landmarks Preservation Commission (LPC) is currently reviewing proposals for new marquees and retail storefronts on the ground floor of the historic Paramount Building in Times Square. The 33-story structure is located at 1501 Broadway at the corner of 43rd Street and currently contains New York City’s only Hard Rock Cafe, ground-floor retail, and office space on the upper levels.

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YIMBY Checks in on Rolex Headquarters at 665 Fifth Avenue in Midtown

YIMBY checked in on 665 Fifth Avenue, the site of a forthcoming David Chipperfield Architects-designed headquarters for Rolex. The Midtown lot sits at the intersection of Fifth Avenue and East 53rd Street and is currently occupied by a 12-story structure that was built in the 1970s. This International Style building will be torn down to make way for the new 25-story edifice, which will feature a contemporary design of irregularly stacked boxes clad in glass.

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