Midtown

300 West 57th Street

Ground Floor of 46-Story Hearst Tower Getting 107-Foot-Long Digital Display, 300 West 57th Street

Hearst Tower, the 46-story, 861,100-square-foot office tower located at 300 West 57th Street in Midtown, is about to get a flashy upgrade to its ground floor. Crews are now constructing what will be dubbed HearstLive, a digital, wrap-around media installation that will broadcast news and other information. It will become the building’s façade at street level, measuring 107 feet, five inches along Eighth Avenue and 57th Street. The exact content will be determined by a collection of Hearst’s brands and partners. Hearst Tower is an individual landmark, which means the Landmarks Preservation Commission would have had to approve any exterior alterations, but this latest addition appears to be located behind the existing glass. HearstLive will debut on September 27.

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540 West 26th Street

Nine-Story, 142,500-Square-Foot Commercial Building Rises Above Street Level at 540 West 26th Street, West Chelsea

Construction is up to the third floor on the nine-story, 142,554-square-foot mixed-use commercial building at 540 West 26th Street, in West Chelsea. The latest photos can be seen on the YIMBY Forums. The most recent building permits indicate the project will eventually measure 142,554 square feet and rise 135 feet above street level. The developers have already pre-leased 85,421 square feet across portions of the ground through fifth floors to Avenues: The World School, a private school. The sixth through ninth floors will contain office space and the ground floor will feature an art gallery space. The real estate fund Savanna and the Silvermintz family are developing the building, while Morris Adjmi Architects is designing it. Completion is expected in 2017.

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215 West 28th Street

HAP Files the Second Half of its Big Chelsea Project at 225 West 28th Street

HAP Investments made its mark on Manhattan building splashy rental buildings in Harlem and Washington Heights. Now, the firm is pushing forward with its first major downtown project, a two-building, 290,000-square-foot residential development on West 28th Street between Seventh and Eighth avenues. They’ve filed plans for the second 21-story building in the complex, at 225 West 28th Street.

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121 East 22nd Street

Reveal for OMA-Designed 18-Story, 133-Unit Mixed-Use Project at 121 East 22nd Street, Gramercy

In May, schematic drawings offered a first glimpse of the Office of Metropolitan Architecture-designed 18-story, 133-unit mixed-use complex at 121 East 22nd Street (a.k.a. 122 East 23rd Street), in Gramercy. A rendering has now been revealed of the main 18-story tower portion, to rise on the corner of East 23rd Street and Lexington Avenue, Archdaily reported. The latest building permits indicate the complex, comprised of 18- and 13-story components, will encompass 275,387 square feet, unchanged from May. There will be 12,125 square feet of retail space on the ground floor. The units above will be condominiums ranging from studios to five-bedrooms, averaging 1,492 square feet apiece. Toll Brothers City Living is the developer and SLCE Architects is the architect of record. The block-thru site has been cleared of its four-story predecessors. Completion is expected in 2018.

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157 West 57th Street

LED Crown Atop 73-Story One57 Illuminated for First Time

YIMBY’s last update on One57 — the 73-story mixed-use tower, with 92 condominiums perched above a 210-key Park Hyatt Hotel, at 157 West 57th Street, in Midtown — was back in August of 2014. At the time, the removal of sidewalk shedding was underway, which signaled that construction had been completed. One last element, however, wasn’t revealed until earlier this week: the structure’s LED crown that faces Central Park. The western half was turned on, as seen in a photo posted to the YIMBY Forums. Renderings have long suggested an illuminated crown on the 1,005-foot-tall tower, which was designed by Paris-based Atelier Christian de Portzamparc. Extell Development Company developed One57. Per a count done in the spring, 38 condos remained unsold.

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