Demolition Begins for Rolex Headquarters at 665 Fifth Avenue in Midtown, Manhattan
Demolition has begun on 665 Fifth Avenue, where Rolex is replacing its former 12-story International Style headquarters with a modern 21-story tower in Midtown. Designed by David Chipperfield Architects and developed by Rolex Realty Company LLC, the new building will feature office space and retail frontage. Howard I. Shapiro & Associates filed permits last summer for the project, which is located on an 11,050-square-foot parcel at the intersection of Fifth Avenue and East 53rd Street.