Midtown

Rooftop Addition for 150 Fifth Avenue Tops Out Over the Flatiron District

The final steel beam was ceremoniously lifted into place for the addition on 150 Fifth Avenue in the Flatiron District, in an event attended by leaders of L&L Holding Company and OC Development Management (OCDM). More than 100 construction workers, designers, and engineers were also present for the dedication and signed their names on the beam. The expansion features a two-story, 35,000 square-foot rooftop structure, part of a multi-million-dollar renovation and modernization of the landmarked 11-story building. The entire property will become the new home for Mastercard. STUDIOS Architecture is the design firm behind the project.

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Rendering of the new Hard Rock Hotel at 159 West 48th Street - Hard Rock International

Hard Rock Hotel Readies for Construction at 159 West 48th Street in Times Square

The construction crane has been assembled at the site of the future Hard Rock Hotel at 159 West 48th Street, signaling that work is set to commence on the Times Square development. Located between Sixth Avenue and Seventh Avenue, the 225,000-square-foot, 445-room hotel is being designed by Berg + Moss Architects and developed by Extell in partnership with Hard Rock International. The plot measures 13,000 square feet and has yet to see the superstructure rise above street level.

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Hudson Garden’s Façade Installation Makes Headway at 615 Tenth Avenue, in Hell’s Kitchen

The curtain wall assembly is progressing swiftly at 615 Tenth Avenue, AKA Hudson Garden, a new residential development in Hell’s Kitchen. The last of the large prefabricated panels are being hoisted into place on the topped-out, seven-story superstructure, which spans a full block between West 44th Street and West 45th Street. The 92-unit property is being designed by Marvel Architects and developed by Xin Development International, with Kuafu Properties as the project manager and Leeding Builders Group overseeing construction.

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Margaritaville Resort Quickly Sprouts Above Street Level, in Times Square

The upcoming 29-story Margaritaville Resort at 560 Seventh Avenue is rising above Times Square and has already reached its main setback. YIMBY last checked in on the project back in early May, when it had just begun to ascend above street level. Sharif El-Gamal of Soho Properties is developing the site along with MHP Real Estate Services, and Stonehill & Taylor Architects is the designer. There will be a three-story restaurant, an outdoor swimming pool with plentiful seating and beach-themed motifs, and a rooftop bar called the LandShark Bar & Grill. The projected price for the resort hotel is expected to be around $300 million.

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