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701 Seventh Avenue

701 Seventh Avenue’s 18,000-Square Foot LED Screen Goes Live, Times Square

Last week, YIMBY reported that testing had begun on 701 Seventh Avenue’s enormous new billboard. Now, it has been activated in full, as photographed yesterday by mchlanglo793. The 18,000 square-foot LED screen is the largest in Times Square, and will soon be joined by a 17,000 square-foot screen immediately across the street, at 1568 Broadway, site of the former Doubletree Hotel. As for 701 Seventh Avenue, aka the Marriott Edition Times Square, the exterior is almost fully glassed, and opening is a few months out.

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50 Hudson Yards Skyline

New Renderings Surface for Related’s 50 Hudson Yards, Midtown West

Related’s Hudson Yards development is one of the most impressive construction projects in the history of New York City, and an armada of cranes currently dominates the Midtown West skyline as towers at 15, 30, 35, and 55 Hudson Yards continue to rise. Now, YIMBY has the latest details for the office behemoth that will soon be coming to 50 Hudson Yards, as well as news on what’s happening at the Western Railyards, which will add further to the neighborhood’s burgeoning forest of skyscrapers.

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128 West 26th Street

Permits Filed for 128 West 26th Street, Chelsea

New building applications have been filed for a 14-story building at 128 West 26th Street, on the eastern edge of Chelsea. The structure will contain 2,047 square feet of retail space on the ground level, topped by 22,449 square feet of residential up above. The latter component will be divided between 13 units, or one per floor, with the average size of over 1,700 square feet indicative of condominiums. Panagiotis Vikatos is listed as the architect, and Gary Vinbaytel of 126 West 26th Street LLC is the developer.

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701 Seventh Avenue

The Edition Hotel’s LED Screen Gets Ready to Light Up at 701 Seventh Avenue, Times Square

The new Marriott Edition Hotel coming to 701 Seventh Avenue, in Times Square, is approaching its opening day, with glass now covering most of the exterior per the latest photos from Tectonic. While the tower portion of the development stands 42 floors and 512 feet to the rooftop, barely cracking into the mid-levels of the Midtown skyscraper plateau, the base of the development will imminently become iconic on a global level, thanks to an 18,000 square-foot LED screen that promises to become the largest and brightest in Times Square.

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