Last week, YIMBY reported that testing had begun on 701 Seventh Avenue’s enormous new billboard. Now, it has been activated in full, as photographed yesterday by mchlanglo793. The 18,000 square-foot LED screen is the largest in Times Square, and will soon be joined by a 17,000 square-foot screen immediately across the street, at 1568 Broadway, site of the former Doubletree Hotel. As for 701 Seventh Avenue, aka the Marriott Edition Times Square, the exterior is almost fully glassed, and opening is a few months out.
The Durst Organization acquired the development site surrounding and including 27-29 Queens Plaza North last December for $173.5 million, and while SLCE Architects had previously conceived plans for a tower nearing supertall status, the design now appears to be changing. Handel Architects has filed for permits for a two-story retail building that will rise at 29-23 Queens Plaza North, on the southwestern corner of the site, which will have a total construction area of just over 20,000 square feet. There will be 10,333 square feet of commercial space within, and the structure will rise 41 feet to its rooftop.
Now that East New York’s ongoing residential boom is gaining momentum, developers appear to be eager to cash in on the other side of the equation. New building applications have been filed for an all-commercial project at 711 New Lots Avenue, along one of the neighborhood’s main thoroughfares, for a structure totaling 10,420 square feet. The two-story development is being designed by Felix Pustylnik of Felix Pustylnik, P.E., and is being built by Soly Bawabeh of Bawabeh Brothers. The lot is currently occupied by a two-story building, and demolition permits have not yet been filed.
The new Marriott Edition Hotel coming to 701 Seventh Avenue, in Times Square, is approaching its opening day, with glass now covering most of the exterior per the latest photos from Tectonic. While the tower portion of the development stands 42 floors and 512 feet to the rooftop, barely cracking into the mid-levels of the Midtown skyscraper plateau, the base of the development will imminently become iconic on a global level, thanks to an 18,000 square-foot LED screen that promises to become the largest and brightest in Times Square.
Fresh Meadows is about to see two adjacent new developments at 61-10 and 61-12 182nd Street, just south of the Long Island Expressway. Each of the buildings will have a total construction area of about 6,200 feet, with both having 1,718 square feet of commercial space on their ground levels, topped by 2,626 square feet of community facility space, to be occupied by an ambulatory, diagnostic, or treatment center. Anthony Ng of Architects Studio NY is designing the two structures, and Zhou Xu of 182 Plaza LLC is listed as their developer.