Currently under construction is 30 East 29th Street, located in the heart of NoMad amongst a fever-pitch pace of condominiums and hotels sprouting up in the neighborhood. Designed by CetraRuddy Architecture, the project is being developed by the acclaimed Rockefeller Group. A teaser website has been released and new Art Deco-inspired renderings are also being unveiled for the first time. The building is also getting a new name for itself, called “Rose Hill.”