222 E. Broadway. Rendering by Binyan Studios

222 East Broadway Relaunches As 222 LES Tower + Lofts on the Lower East Side of Manhattan

Optimum Asset Management, a real estate investment and development firm, has announced the rebranding and relaunch of 222 East Broadway on Manhattan’s Lower East Side. The building, which is nearing completion, is being relaunched as 222 LES Tower + Lofts. The sales and marketing for the development will now be led by Corcoran Sunshine Marketing Group.

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Extell’s 32 West 48th Street Nears Topping Out in Midtown, Manhattan

Construction is close to topping out at 32 West 48th Street, a 31-story hotel tower in Midtown, Manhattan’s Diamond District. Designed by SLCE Architects and developed by Extell, the 456-foot-tall structure will span 213,158 square feet and yield 534 guest rooms with an average scope of 316 square feet. AECOM Tishman is the general contractor for the project, which is located between Fifth and Sixth Avenues, directly south of Rockefeller Center, with a narrow annex extending south to West 47th Street.

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660 Lexington Avenue Surpasses Halfway Mark in Midtown East, Manhattan

Construction is climbing higher and surpasses its halfway mark at 660 Lexington Avenue, a 19-story mixed-use residential building in Midtown East, Manhattan. Designed by Zproekt Architecture and developed and built by Sergey Rybak of Rybak Development under the 660 Lexington Avenue Development LLC, the 233-foot-tall structure will span 52,558 square feet and yield 23 condominium units with an average scope of 2,123 square feet, as well as 2,551 square feet of commercial space, 1,174 square feet of community facility space, and a cellar level. The ground-up property is alternately addressed as 133 East 55th Street and located at the corner of Lexington Avenue and East 55th Street.

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