222 East Broadway Relaunches As 222 LES Tower + Lofts on the Lower East Side of Manhattan
Optimum Asset Management, a real estate investment and development firm, has announced the rebranding and relaunch of 222 East Broadway on Manhattan’s Lower East Side. The building, which is nearing completion, is being relaunched as 222 LES Tower + Lofts. The sales and marketing for the development will now be led by Corcoran Sunshine Marketing Group.