Over the last few months, the Department of City Planning has lost the PR battle over the proposed Jerome Avenue rezoning. Residents and activists accused the city of trying to create a new neighborhood called “Cromwell-Jerome,” a reference to DCP’s initial plans for a zoning study, and in response, officials dropped “Cromwell” from the title. In reality, planning officials hope to revitalize a narrow, 73-block stretch around Jerome, from 167th Street to just south of Fordham Road. They want to improve parks, the streetscape, retail, community services, schools, and economic growth, instead of simply pushing through more housing development.