701 Seventh Avenue

701 Seventh Avenue’s 18,000-Square Foot LED Screen Goes Live, Times Square

Last week, YIMBY reported that testing had begun on 701 Seventh Avenue’s enormous new billboard. Now, it has been activated in full, as photographed yesterday by mchlanglo793. The 18,000 square-foot LED screen is the largest in Times Square, and will soon be joined by a 17,000 square-foot screen immediately across the street, at 1568 Broadway, site of the former Doubletree Hotel. As for 701 Seventh Avenue, aka the Marriott Edition Times Square, the exterior is almost fully glassed, and opening is a few months out.

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29-23 Queens Plaza North

The Durst Organization Files for Retail at 29-23 Queens Plaza North, Long Island City

The Durst Organization acquired the development site surrounding and including 27-29 Queens Plaza North last December for $173.5 million, and while SLCE Architects had previously conceived plans for a tower nearing supertall status, the design now appears to be changing. Handel Architects has filed for permits for a two-story retail building that will rise at 29-23 Queens Plaza North, on the southwestern corner of the site, which will have a total construction area of just over 20,000 square feet. There will be 10,333 square feet of commercial space within, and the structure will rise 41 feet to its rooftop.

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371 Baltic Street, rendering by Atelier New York Architecture

New Permits Filed for 371 Baltic Street, Boerum Hill, Brooklyn

Back in February of 2016, YIMBY revealed a new four-story condominium building coming to 371 Baltic Street, in Brooklyn’s Boerum Hill neighborhood. Now, job applications have been filed for the site, indicating that construction is about to move forward. Permits were also filed back in 2014, however, there have been changes since then, when the original plan called for preserving the first two floors of an extant structure. Instead, that has been demolished completely. The scope of the project has remained almost the same, totaling 4,998 square feet of residential space, to be divided among four units.


54 Noel Avenue

Permits Filed for 54 Noel Avenue, Gerritsen Beach, Brooklyn

As New York City’s coastal communities continue to rebuild from Hurricane Sandy, new filings for another project being build under the “Build It Back” program have surface at 54 Noel Avenue, in Brooklyn’s Gerritsen Beach. The site is currently occupied by a two-story house, for which demolition permits have not yet been filed. It will be replaced by another two-story and two-family home, totaling 1,402 square feet, with a design by Angelo Costa, of Meltzer/Costa Associates. David Luna is listed as the developer.