Construction has begun on the new superstructure for 1568 Broadway, a 470-foot-tall hotel in Times Square. Designed by PBDW Architects, Mancini Duffy, and Perkins Eastman and developed by L&L Holding Company, Maefield Development, and Fortress Investment Group, the project involved the partial demolition of the former DoubleTree Suites by Hilton to make way for the new 550,000-square-foot tower, which will be dubbed TSX Broadway. The overhaul also includes the raising of Kirchoff & Rose’s 108-year-old Palace Theater by 30 feet to make room for ground-floor retail space. The site is located at the corner of Seventh Avenue and West 47th Street to the east of the red TKTS stairs, and is slated to cost $2.5 billion.