Excavation Underway at 159 West 48th Street, Future Home of Hard Rock Hotel, Times Square
On a plot of land along 48th Street between Sixth and Seventh Avenues, excavation has begun for a 445-key Hard Rock Hotel, designed by Berg+ Moss Architects. The hotel’s Times Square outpost will be developed by Extell in a partnership with Hard Rock International, with an address at 159 West 48th Street. Extell purchased the site back in 2011 for $26 million, along with air rights that bring the project up to a potential scope of 225,000 square feet.