Hearst Tower, the 46-story, 861,100-square-foot office tower located at 300 West 57th Street in Midtown, is about to get a flashy upgrade to its ground floor. Crews are now constructing what will be dubbed HearstLive, a digital, wrap-around media installation that will broadcast news and other information. It will become the building’s façade at street level, measuring 107 feet, five inches along Eighth Avenue and 57th Street. The exact content will be determined by a collection of Hearst’s brands and partners. Hearst Tower is an individual landmark, which means the Landmarks Preservation Commission would have had to approve any exterior alterations, but this latest addition appears to be located behind the existing glass. HearstLive will debut on September 27.
Over the summer, YIMBY revealed a rendering of the 11-story, 181-affordable-unit mixed-use building planned at 4511 Third Avenue, in the Belmont section of the Bronx. Details for separate 12-story, 133-affordable-unit mixed-use project down the street at 4439 Third Avenue were also included. The developers, SBS Health System, L+M Development Partners, and Hornig Capital Partners, have recently broken ground on the project. The new buildings will measure 294,207 square feet and 145,952 square feet, respectively.
Brooklyn-based Highland Builders has filed applications for a four-story, 10-unit residential building at 674 Maple Street, in northern East Flatbush. The project will measure 8,541 square feet and its residential units should average 790 square feet apiece, indicative of rental apartments. One of the units on the fourth floor will be a duplex and feature space on an upper penthouse level. There will also be space for five bikes in the cellar. Eyal Levitt’s Brooklyn-based architecture firm is the architect of record. The 40-foot-wide, 3,600-square-foot lot is currently occupied by a two-story house. Demolition permits were filed in August. The site is eight blocks from the Sterling Street stop on the 2 and 5 trains.
As three residential skyscrapers begin their ascent skyward at 28-10 Jackson Avenue, in Long Island City, renderings for them have finally surfaced per the Wall Street Journal. The towers will stand 43, 45, and 53 stories, respectively, and will together encompass an enormous 1,687,776 square feet. There will be 1,900 residential units and 13,807 square feet of ground-floor retail space. In addition to a slew of amenities, the complex will sport a private 2.5-acre park in the center. Goldstein, Hill, & West Architects is behind the design. Tishman Speyer and H&R Real Estate Investment Trust are the developers.
Last week, YIMBY brought you a construction update on developer Extell’s new Upper East Side condominium project, The Kent. Today, we have a look inside the building, which is still more than a year away from completion.